Shivam Ranjan, head of marketing, Motorola, Asia Pacific, on the influencers he follows in the smartphone industry, his tips on managing work-related stress, books he is reading, and more.
Month: November 2023
Festive ad spends would have been dull without Cricket World Cup
Ad industry mavens say certain consumer tech sectors such as edtech, fintech, foodtech, and e-commerce have reduced ad spending, and without the Men’s Cricket World Cup, this festival season would not have been very vibrant for the industry.
MIB proposes pivotal ‘Broadcasting Services (Regulation) Bill 2023’
The draft Bill provides for a consolidated framework to regulate the broadcasting services in the country and seeks to replace the existing Cable Television Networks (Regulation) Act, 1995 and other Policy Guidelines currently governing the broadcasting sector in the country.
Union Minister Anurag Thakur announced pivotal legislation to modernize broadcasting sector’s regulatory framework
A National Broadcasting Policy, outlining the vision, mission, strategies, and action points, is seen as a critical step to guide the development and growth of the broadcasting sector, especially in the context of new and emerging technologies.
MIB approves path-breaking ‘Digital Advertisement Policy 2023’
The Policy will enable Central Bureau of Communication (CBC) to empanel agencies and organisations in the OTT and Video on Demand Space.
Honasa Consumer IPO: Mamaearth parent company’s post-IPO blues
Mamaearth-owner Honasa Consumer listed on November 7 and raised around Rs 1,700 crore via IPO. Founder Varun Alagh even wrote a poem for the occasion. Read on.
EU sets Nov 30 deadline for YouTube and TikTok on child protection measures
This move comes days after the industry chief of EU Thierry Breton reminded the chief executive officer of TikTok Shou Zi Chew and CEO of Alphabet Sundar Pichai of their obligation to take necessary steps to tackle misinformation and protect minors.
Coca-Cola fuses art and technology in new campaign
From wish cards adorned with colourful diyas to quirky auto-rickshaws – a classic symbol of Indian markets, from Coca-Cola’s cans and bottles, to colourful rangolis, consumers can create a masterpiece that encapsulates the heart of India’s Diwali.
Indigo partners with Mokobara to launch premium luggage collection for modern Indian jetsetters
The collection, titled Moko 6E, features two suitcases—a check-in bag, and carry-on or cabin bag—in the signature IndiGo blue and comes with an ‘unbreakable’ German Polycarbonate hardshell.
Amazon’s Great Indian Festival In Numbers: 110 cr customer visits, 40 lakh new customers
Amazon recorded the highest ever transactions, new launches, orders, and savings than any previous year, during the month-long sale.