Month: November 2023

Brands display sportsmanship spirit after World Cup loss

Glenn Maxwell with Virat Kohli (Image by @icc via Twitter)

Zomato changed its logo to blue to showcase its support. Myntra displayed sportsmanship by writing an open letter to team Australia. Netflix tweaked a popular web series and came up with “To All The Boys: P.S. I Still Love You”.

Zoomed Out | Sustainable Luxury — a glimpse into the future of fashion

The growth was attributed to the strategic integration of technology, particularly GenAI, which facilitates personalised customer experiences and real-time support.(Representative Image: Hannah Morgan via Unsplash)

Indian and global luxury brands are making progress towards a more sustainable future for the industry. By sharing knowledge, collaborating, and constantly striving for improvement, they can create a more ethical and environmentally responsible fashion industry.

MAdtech Point: What is between an app and a super app?

“Our intent is to encourage it; that is giving more opportunities to express, share and create new intellectual property,” the minister said.

An invisible collaboration layer between app and super app can enable multiple apps to share data in a privacy compliant manner.

News broadcasters to gain weekly access to raw level data

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

BARC India is set to eliminate the four-week rolling average, initially implemented upon the resumption of news genre ratings after a 17-month hiatus.

Centre has the right to regulate Online Gaming: MeitY tells Delhi High Court

Such sites pose significant financial and socio-economic risks for consumers, especially youth and children and the Ministry of Information and Broadcasting (MIB) has previously issued multiple advisories asking television channels, digital news publishers and OTT platforms to refrain from showing advertisements for online gambling sites and surrogate advertisements. (Representative Image: Jack Hamilton via Unsplash)

The central government has responded after the Social Organization for Creating Humanity (SOCH). challenged the constitutional and legislative validity of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2023, which aim to regulate online gaming.

Simply Speaking: The Algorithmic Accord – AI, youth, and the new global paradigm

The landmark political agreement makes the EU the first major world power to enact laws governing AI. Trailing the EU in AI regulations are countries such as China, the UK and the US, and major G7 democracies that are also formulating their own AI regulations. (Representative Image: Igor Omilaev via Unsplash)

With its tech-savvy population and robust digital infrastructure, India stands at an intriguing crossroads. The nation’s commitment to digital growth, exemplified by initiatives like ‘Digital India’, has catalysed its emergence as a crucible for AI development and application.

Proposed broadcasting Bill sparks concerns over creative freedom, content impact on OTT

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

Media experts argue that the recommendations of the draft Broadcasting Services Bill may lead to content cuts and pricing changes and hinder the independence of OTT platforms, impacting both creators and consumers.

July-Sept quarter records de-growth of 4 percent in TV ad volumes: TAM

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

Even with the degrowth compared to same quarter last fiscal, 185 plus categories registered a surge.

India most distrusted country when it comes to climate change: Report

35 percent believe government is doing well on balancing climate needs with reliable and affordable energy; 34 percent believe that the government is doing well on balancing climate solutions with economic recovery and growth. (Representational image by Markus Spiske via Unsplash)

65 percent of businesses are not doing well at living up to their climate change commitments.