Month: October 2023

WPP’s Martina Suess Cromer joins FCB as global chief communications officer

Cromer joins FCB from WPP, where, for the last four years, she led corporate communications across the U.S., the company’s largest market. Prior to joining WPP, she was the global head of marketing and communications at Hearst-owned agency iCrossing and, before that, the vice president of global corporate communications at Wunderman.

Based in New York, Cromer joins FCB’s global leadership team reporting to global chief executive officer Tyler Turnbull and global chair and global chief creative officer Susan Credle directly.

78 percent Indian marketers feel confident about using AI tools: study

This is not his first foray into AI since he co-founded Openai, then left after a rupture with Sam Altman. In his view, Tesla is an AI company not an automobile maker. (Representative Image: Hitesh Choudhary via Unsplash)

83 percent of marketers in India say AI will significantly change the way they work in the next year, and 47 percent hope it will help them to be more productive

TRAI grants third extension for stakeholder comments on broadcasting and cable services

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

TRAI has decided on another extension, pushing the final deadlines to October 10 for comments and October 25 for counter-comments.

Disney+Star eyes closing deals worth over Rs 4,200 crore this World Cup

The grand finale of the tournament will be played at the Grand Prairie Stadium in Texas and will be live telecast in India on 29th July 2024. (Representative Image: Michael Weir via Unsplash)

With 75-80 percent of the ad inventory claimed to be booked, and a week still to go until the ICC Men’s Cricket World Cup, prices have jumped 20-25 percent from the initial closure price.

World Cup 2023: Flight searches up 15 percent for inbound travel, highest demand from Australia

On the domestic front, Delhi-Ahmedabad and Mumbai-Ahmedabad are the top searched routes for October 13 and 14, the data noted. (Representative Image via Unsplash)

The top-five cricketing nations visiting India around the World Cup include the UK, Australia, the Netherlands, New Zealand and Sri Lanka. On the domestic front, Delhi-Ahmedabad and Mumbai-Ahmedabad are the top searched routes for October 13 and 14.

World Cup 2023: PVR INOX in talks with ICC to live screen India matches, finals in theatres

Among OTT platforms, Disney+ Hotstar has announced that screening of World Cup matches will be made available as free-to-view to all mobile phone users accessing its platform. (Representative image by Jake Hills via Unsplash)

World Cup 2023: PVR INOX would screen India matches, knock-out games, semi-finals and finals in theatres, sources told CNBC-TV18, adding that the firm is likely to announce a partnership with ICC soon.

Sachin Tendulkar named ICC global ambassador for men’s cricket world cup 2023

“Request everyone to report videos, ads & apps like these in large numbers,” he added. (Image via Twitter - @mufaddal_vohra)

The Cricket World Cup will also witness a cast of ICC ambassadors – Vivian Richards, AB de Villiers, Eoin Morgan, Aaron Finch, Muttiah Muralitharan, Ross Taylor, Suresh Raina and Mithali Raj and Mohammad Hafeez.

Advertising on USA’s MSG Sphere costs $450k a day

The cost to build the MSG Sphere is estimated to be around $2.3 billion. (Image sourced via Sphere Entertainment Co website)

Recently, the cost for advertising on the MSG Sphere was leaked. It apparently costs a staggering $450000 a day and $650000 a week to advertise on the surface of the Sphere.