October 2023 – Page 3

TRAI grants second extension for comments on National Broadcasting Policy Pre-Consultation Paper

According to TRAI, number of telephone subscribers reached 119.9 crore in FY24.

A National Broadcasting Policy is seen as a critical step to guide the development and growth of the broadcasting sector, especially in the context of new and emerging technologies.

TRAI extends deadline for comments on 5G digital transformation consultation

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

TRAI has decided to extend the deadline for the submission of written comments until November 27, 2023.

MAdtech Point: Metrics in advertising technology must evolve to be more holistic

Privacy regulations are now kicking in and consumer information needs to have consent for advertising, making retail media the most compliant and qualified channel for advertising. Even before we start planning based on engagement, the industry is rapidly moving towards commerce now.(Representative image: rupixen.com via Unsplash)

The metric that really matters for advertising is holistic channel planning, where we measure readership, viewership, engagement and transaction, all on a common estimated universe.

SAT reverses SEBI’s ban on Punit Goenka from boardrooms

Experts anticipate that this development will accelerate the Zee-Sony merger proceedings.

Why it’s critical for ad agencies to sometimes say ‘no’ to clients

As Seth Godin beautifully puts it, “If you’re not proud of it, don’t serve it. If you can’t do a good job, don’t take it on. The short run always seems urgent, and a moment where compromise feels appropriate. But in the long run, it’s the good ‘no’s that we remember.” (Representative Image: Max Böhme via Unsplash)

Taking on work way beyond their capacity is a chronic mistake many ad agencies make. Both agency founders and clients are guilty of being passive witnesses when this happens.

Nikhil Kamath invests in Sharan Hegde’s The 1% Club

The 1% Club is a members-only platform founded by Sharan Hegde and Raghav Gupta. (From left to right: Sharan Hegde, Nikhil Kamath, Abhijeet Pai and Raghav Gupta)

The investment will help strategically position Hegde’s startup at the forefront of fintech innovation and influencer-driven businesses.

Radio ad volumes witness 6 percent growth in Jan-June 2023: TAM

There are 388 operational private FM Radio channels in 113 cities operated by 36 private FM radio operators, according to TRAI data.(Representational image by Alexey Ruban via Unsplash)

Eecom-media/ entertainment/ social media category experienced the highest increase in ad secondages, growing 4.3 times.

CXO Moves: Exec movements at Unilever, Heads Up For Tails, Microsoft and Scarecrow M&C Saatchi

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Priya Nair, Samriddh Dasgupta, Sushant Ravikumar)

Executives move in the world of brands and agencies.

Samriddh Dasgupta steps down as CMO from Heads Up For Tails

Samriddh Dasgupta began his career as the director of strategic planning at abm communication, and went on to work across Times Internet, Xynteo, Aakash Digital, AKIVA, and Bombay Shaving Company.

In the LinkedIn post, Dasgupta mentioned that he would remain committed to animal welfare.

Apple almost touches the Rs 50,000 revenue mark; net profit witnesses 76 percent increase

The rate of growth in the overall brand value of the table slowed sharply after last year's significant increase - rising 5.7 percent this year compared to last year's 16 percent increase, taking the total brand value to $3.3 trillion ($3.1 trillion in 2022). (Representative Image: Sumudu Mohottige via Unsplash)

This year, the company shipped six million smartphones to India where the market share stood at 5.5 percent as opposed to 4.4 percent in 2022.