Month: October 2023

Hindustan Unilever increases its ad spends

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

India’s largest spender on advertising wants to maintain its ad spends because of increasing competitive intensity.

Cricket World Cup 2023 sees 24 percent surge in ad volumes: TAM

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Vini Product, Mahindra & Mahindra, FX Mart, Hindustan Unilever, and Coca Cola India are the top advertisers so far.

Nazara unveils new game publishing division

Nazara is aiming to identify opportunities within the gaming, esports and adtech arenas internationally particularly with a focus on established gaming IP’s/studios, those advancing in technologies like web3, Virtual Reality, and AI.

Nazara will invest a minimum of Rs 1 Crore per game and aims to launch up to 20 games over the next 18 months.

SAT’s decision clears path for smooth Zee-Sony merger, easing legal hurdles

In August, ZEEL and Sony's Indian units reached a non-cash settlement to resolve all disputes stemming from their failed merger.

The tribunal’s decision to set aside Sebi’s order has come as a significant relief to Zee Entertainment, alleviating the company from the legal uncertainties that clouded its merger plans with Sony Pictures India.

71 percent of daily Snapchatters between 16 to 64 years do not use X (Twitter) regularly

Among 16 to 24-year-olds daily Snapchatters, nearly 78 percent do not use X (Twitter), 55 percent are not on Facebook and 25 percent do not use YouTube every day. (Representational Image via Unsplash)

The brand commissioned this survey on a global scale, covering 27 markets, and collected insights from 20,000 daily Snapchatters across different countries throughout the first half of 2023.

Omnicom picks up Ascential’s e-commerce business, Flywheel Digital

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

This is for a net cash purchase price of approximately $835 million.

Storyboard18’s Visionaries: An evening of excitement, camaraderie and a toast to the future

Storyboard18's Visionaries Part 1 at The Oberoi, Gurgaon.

It’s a wrap for the first edition of Storyboard18’s Visionaries. Here’s a highlight reel on what went down on October 27 at The Oberoi, Gurgaon. Storyboard’s Visionaries was predominantly an occasion to celebrate CMOs who have made a deep impact through their work that has catapulted the growth of their respective companies and brands.