October 2023 – Page 4 – storyboard18

Biz Moves: IPG Mediabrands UM, FCB Ulka and Famous Innovations win mandates

American multinational manufacturer and food processing company General Mills has brought global media agency network IPG Mediabrands' UM on board as its global media agency-of-record. (Representative Image: Oskar de Jonge via Unsplash)

Keep up with all the key business wins and the account movements.

Fostering an open, collaborative culture is crucial to preventing workplace toxicity: redBus’s Pallavi Chopra

Pallavi Chopra, CMO, redBus, states, "As an organisation, redBus has a people-first culture which stands on the three pillars of hard work, humility and honesty. We take pains in doing a people-job profile fitment as that is fundamentally the key to employee happiness in the workplace. When you love what you do, unhappiness has no place."

In a conversation with Storyboard18, Pallavi Chopra, chief marketing officer, redBus touched upon the steps to avoid workplace toxicity, the marketing content she consumes, a peek into her weekly routine and a lot more.

Visionaries by Storyboard18: Celebrating the Pioneers of Marketing

The evening also featured an enlightening chat between Shibani Gharat and Saurabh Khattar, country manager, India, Integral Ad Science, concentrating on the central theme of media quality in the rapidly maturing landscape of Indian advertising. With India’s advertising industry projected to grow at a CAGR of 11 percent from 2024-2032, managing media quality is important.

The Visionaries to be felicitated in Gurugram on October 27. The keynote address is by Suresh Narayanan, Chairman and MD, Nestle India.

Power at play: The economics of gaming platform advertising

With more people than ever before spending their leisure time on mobile devices, brands are recognising the potential of advertising in this space. (Representative image by Ryland Dean via Unsplash)

The combination of mobile-based gaming and in-game advertising presents a powerful way for brands to effectively reach their target audiences.

Dentsu announces to combine the capabilities of iProspect and Sokrati

Jarek Ziebinski comes with over three decades of experience in marketing, media, and advertising. (Representative Image: Vardan Papikyan via Unsplash)

The combined services will lay down the provisions for integrated performance media marketing and programmatic solutions.

Amazon clocks net sales of $143.1 billion in the third quarter

The World Trade Centre, which has served as Amazon India’s headquarters since the company’s inception, houses 18 of its 30 floors, accommodating around 5,300 employees.

According to CEO, Andy Jassy, the company’s advertising revenue grew robustly, and overall operating income and free cash flow rose significantly.

Everything you wanted to know about pitch advisors but were afraid to ask

Pitch advisors are familiar with agency operations, their talent, background with other clients, their capabilities, and of course, cost structures. (Representative Image: JESHOOTS.COM via Unsplash)

Pitch advisors are a new breed of consultants who are category experts, investors, and fractional chief marketing officers, who come onboard to guide brands in picking the right advertising agency.

Marketing Mocktail: Brand as Gestalt – total impression of a brand explained

A consumer constructs a brand like a bird constructs a nest-from small scarps collected here and there. (Representative Image: Justin Morgan via Unsplash)

The underlying philosophy of Gestalt is that when people perceive an entity, ‘the whole is more than the sum of its parts’. This also applies to how people perceive a brand.

Famous Innovations bags social mandate of Adidas

As the brand prepares for upcoming product launches and manufacturing initiatives in India, it aims to expand its footprint through a robust presence on digital platforms. (Representative Image: Giorgio Trovato via Unsplash)

The account was won post a multi-agency pitch.

WPP reveals third quarter performance; net new business amounts to $1.4 billion

Whoppl has embarked on a global journey by forging strategic alliances with their counterparts, Hotice Inc. in Japan, Grown Media in France, and Kobe in Singapore.

WPP expects that the Launch of VML and further integration of GroupM with common products and single technology platform will drive stronger revenue growth and net annualised cost savings of at least £100m in FY25 with a part-year benefit in FY24.