Merger or mess?: WPP kills Wunderman Thompson brand after merger with VMLY&R to form VML

Wunderman Thompson was essentially straddling two spaces – brand and legacy that JWT stood for and the digital prowess and tech that Wunderman is globally known for. (Representative image via Unsplash)

The merger of Wunderman Thompson and VMLY&R has left the industry wondering what has happened to one of the most iconic agency brands.

X to charge $1 a year for posting content. ‘Death of Twitter,’ say users

The authority will give a formal decision on the matter by the end of the year if X fails to make the required changes to address the EU’s preliminary findings. (Representative Image: Rubaitul Azad via Unsplash)

X (formerly Twitter) will start charging new users in New Zealand and the Philippines a subscription fee of $1 for posting tweets or interacting with other posts.

BBH bags the creative mandate of upGrad

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

The account was won post a multi-agency pitch.

Voice-based communication, a high engagement medium in low internet areas of UP and Bihar: Kantar and GroupM

According to a Counterpoint Research report, smartphone volume growth of 6% is the highest year-on-year growth since Q2 2021. (Representative Image: Vojtech Bruzek via Unsplash)

As per ‘Communicating with many Bharats’ report released by Kantar and GroupM, voice based search is more prominent. amongst older age groups and males. This is because, it offers high engagement across these two states.