September 2023 – Page 13

‘Took us 6 years to get 60,000 customers’: Zerodha CEO on life before digitisation

The billionaire head of the country's largest stock broking site added that digitisation also reduced customer onboarding risk significantly by cutting off multiple intermediaries and dealing with the customers directly with their digital identity, signature, and mandatory online in-person verification (IPV). (Image source: Moneycontrol)

The billionaire head of the country’s largest stock broking site, Nithin Kamath, added that digitisation also reduced customer onboarding risk significantly.

Maruti Suzuki joins hands with Indian Navy for Northeast outreach

The carmaker intends to continue its sponsorship agreement with the International Paralympic Committee in the interim. (Representative Image: Adrian Balasoiu via Unsplash)

A 6,500-km long expedition was launched for the Indian Navy’s base in Lonavala, with 45 officers participating in the journey.

Biz Moves: L&K Saatchi and Saatchi, Grapes, Zoo Media Network, Bang In The Middle and more

L&K Saatchi & Saatchi has secured the integrated creative and digital mandate for Dunkin'. L&K Saatchi & Saatchi will be responsible for managing both the mainline and digital creatives of the brand. (Representative Image: Sander Trooijen via Unsplash)

Keep up with all the key business wins and the account movements.

Britannia Bel Foods’s CMO Mustufa Arsiwalla joins Ferrero as trade marketing director

Mustufa Arsiwalla's first stint at Ferrero was in 2014, where he held the position of brand manager for Ferrero Rocher. His last position was associate general manager for Kinder Joy.

Mustufa Arsiwalla joins chocolate maker Ferrero from Britannia Bel Foods where he was the chief marketing officer.

Hero MotoCorp’s Vida launches new ad campaign with Wieden+Kennedy India

The cast includes real-life changemakers like Durga Gawde, Abhir Bhalla, Bhargsetu Sharma and Ashay Bhave.

The thematic brand film revolves around an element that goes unnoticed by many; road signs. These road signs are an ode to the changemakers that history has witnessed.

MAdtech Point: What will happen when third party cookies get totally deprecated?

Digital advertising is at the crossroads in fixing the ownership for this device. For more than three years, many solutions have been tabled, but a FREE all-purpose device offered scale, which none of the many other owners can match up to. (Representative image by Vyshnavi Bisani via Unsplash)

Digital advertising is at the crossroads in fixing the ownership for “the device” that collects consumer data.

Mercedes-Benz is moving away from discount-led sales: Santosh Iyer, CEO, Mercedez-Benz India

Santosh Iyer, Mercedes-Benz India CEO

Iyer also said that competitors focussed on the lower end of the segment are doing a great job of getting more customers in by offering cars at a more affordable price, who will upgrade to the luxury category in time.

We want to take the Ad Club global: Rana Barua, President, Ad Club

Speaking about the appointment, Rana Barua, President, The Advertising Club said, “I am truly honoured to lead the prestigious Advertising Club for a second term. This past year has been an enriching journey, marked by significant milestones in a dynamic, ever-evolving industry. Together with my esteemed committee, we have made remarkable strides, and I look forward to building on this momentum in the year ahead with a fresh team and ambitious goals.”

Rana Barua, Group CEO, Havas India, and President of The Advertising Club, also speaks about his plans to revive the lost glory of advertising and make the profession more attractive for youngsters.

Nilay Chandra moves on from EV-maker Ather Energy

During Nilay Chandra's stint at Ather, he led the growth stage of the brand achieving a 4x growth over last year with a market share increase of 2.5 percent, while driving the category to a 192 percent growth rate.

Nilay Chandra led Ather Energy, as vice president, scooter business head.

Bookstrapping: Good Power – Leading Positive Change in Our Lives, Work, and World by Ginni Rometty

Another big lesson for the youth, which Rometty says in many ways throughout the book, is that a propensity to learn new skills, early in life, is priceless. (Image source: Amazon)

The book ‘Good Power – Leading Positive Change in Our Lives, Work, and World’ by Ginni Rometty, touches upon the concept of ‘power’, how growth and success never co-exist, the potential role of leaders and many more.