Month: September 2023

Noise onboards Neeraj Chopra as brand ambassador

Neeraj Chopra said, “My investment in Stage represents more than just a desire to rekindle the flames of our diverse regional dialects. We will embark on a journey together to reawaken dormant languages and empower every voice, ensuring that our cultural heritage thrives in its true form through this platform."

Neeraj Chopra joins the likes of cricketer Virat Kohli and Bollywood actor Taapsee Pannu to become the face of Noise’s celebrated wearables.

Madhya Pradesh Tourism’s new TVC is a experiential journey through song and animation

The concept of the ad is that, even if we turned into these animals and witnessed all these wonderful sights, we would still not be able to cover everything that MP has to boast of. ‘If you visit MP once, you must visit it again. Such is the magic of Madhya Pradesh.’

The TVC is a product of creative agency Ogilvy and is directed by Prasoon Pandey himself.

Introducing ‘The Visionaries’: The highest honour for the brightest and most innovative marketing minds in India

The field of marketing and advertising itself is evolving at warp speed as disruptive technologies and platforms change how companies interact and connect with consumers. At the core of these transformational forces are people who are creating and harnessing new technologies and tools to drive industries forward.

The Visionaries initiative recognises leading lights who have transformed our approach to media, marketing and advertising. The field of marketing and advertising itself is evolving at warp speed as disruptive technologies and platforms change how companies interact and connect with consumers. At the core of these transformational forces are people who are creating and harnessing new technologies and tools to drive industries forward. They are curious minds, thinkers, creators and doers fuelling the innovation that grows brands and businesses.

TRAI’s recommendations drive local value addition in Indian telecom equipment manufacturing

This move by Godrej & Boyce positions the company to capitalize on the growing aspiration and digital payment-driven demand in smaller cities and towns (Representative Image: Vardan Papikyan via Unsplash)

The recommendations are designed to further boost the domestic telecom equipment manufacturing sector and align it with global trends.

Publicis Groupe’s BBH appoints Swati Balani as executive creative director

Swati Balani's achievements include spearheading Pepsico India’s first AR campaign for Slice, which showcased the inspiring stories of COVID warriors in lieu of traditional branding. She also played a role in the launch of Microsoft’s first AI chatbot in India and Diageo’s gifting portfolio with a consumer-first UGC (user-generated content)-led launch.

Swati Balani has worked with Ogilvy, DDB Mudra, FCB, AutumnGrey, and Sideways Consulting.

TRAI issues recommendations to boost telecom infrastructure in northeast India

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

TRAI conducted extensive consultations and interactions with key stakeholders, including meetings, progress reviews, and field visits, to assess the current state of telecom infrastructure and the challenges in its deployment.

ICICI Lombard elevates Sanjeev Mantri as managing director and chief executive officer

Sanjeev Mantri joined ICICI Lombard in 2015 as executive director overseeing the retail division, responsible for product distribution across various channels. In this role, Mantri played a vital role in enhancing the company's revenue, profitability, and stock exchange listing, as well as the merger with Bharti Axa and the integration process.

In Sanjeev Mantri’s previous role he was the executive director at ICICI Lombard.

Why is Kellogg India betting big on YouTube, CTV, and OTT for advertising?

Recently, Kellogg’s rolled out its new offering: Kellogg’s Chocolate Muesli. Vinay Subramanyam, senior director of marketing, Kellogg South Asia, highlighted, “Muesli itself has been the gateway to a lot of adult consumption for Kellogg’s. What we are seeing is that chocolate as a space is also picking up. Therefore making sure that we are able to combine two really strong category insights and create something which is unified into a strong proposition.”

Speaking on the launch of a Kellogg’s Chocolate Muesli, Kellogg’s senior director of marketing Vinay Subramanyam said that the taste-seeking consumer and the nutrition seeking consumer are the same person.