August 2023 – Page 29

Lodestar UM bags Protean’s integrated media mandate

Wireless subscribers increased from 1,158.49 million at the end of December 2023, to 1,160.71 million at the end of January 2024, registering a monthly growth rate of 0.19 percent. (Image by Markus Spiske via Unsplash)

Lodestar UM’s mandate for Protean spans the entire media spectrum across mainline, digital, out of home, and special projects.

Xiaomi’s Jaskaran Kapany joins Table Space as CMO

In a career spanning two decades, Kapany has held leadership roles within marketing with leading companies such as smartphone brand Xiaomi; Paytm, mobile commerce company & ICICI Prudential- life insurance player.

Kapany mandate is to strengthen Table Space’s strategy to consolidate its position in the managed workspaces sector and establish it as a strong brand name.

‘Elon Musk, you beauty’: Indian influencers after earning from X’s ad revenue sharing scheme

In a recent shift, X agreed to comply with some of Brazil's demands by blocking the contentious accounts, paying the fines, and appointing a legal representative within the country.

Elon Musk’s X (formerly Twitter) says the ads revenue sharing scheme is part of its effort to ‘help people earn a living directly on X’.

Havas Worldwide India announces key appointments in strategy team

From left - Jasravee Kaur Chandra and Mohini Varma

Mohini Varma has joined as executive vice president & planning head – North, and Jasravee Kaur Chandra has been appointed as senior vice president of Havas Worldwide India. Both will report to Anirban Mozumdar, chief strategy officer, Havas Worldwide India, and will be based out of Gurgaon and Mumbai, respectively.

Zee Learn, Essel Group’s educational arm, seals settlement deal with JC Flowers ARC

Zee Entertainment had said it has plans to invest these funds to enhance strategic flexibility to pursue growth opportunities in the evolving media landscape.

Close to a month back, Chandra, had put forward the proposal of clearing debts owed to JC Flowers Asset Reconstruction Co., totaling an approximate sum of Rs 6,500 crore.

28% GST impact: Mobile Premier League lays off 350 employees

Catz in his call, did not talk about how the business will be brought to a halt. (Representative Image: Tarik Haiga via Unsplash)

The announcement of higher tax rates for online gaming had the industry anticipating a significant financial burden. This move has already led to layoffs, starting with MPL.

Explained: Digital Personal Data Protection Bill, 2023. What does it mean?

The AI-powered tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.(Representative Image: Jason Dent via Unsplash)

Nakul Batra, Partner at DSK Legal, breaks down the Bill for easy understanding.

YoungGuns: The young generation is looking for opportunities to voice and showcase creativity, says Vaishali Verma

Verma thinks that personalised narratives and more audience led advertising is the future. (Representative Image by Lucas Ludwig via Unsplash)

Vaishali Verma, chief executive officer, Initiative India says, the new-gen in advertising is looking for opportunities where they could voice and showcase their creativity, and Storyboard18’s YoungGuns a great platform for this.

Nora Fatehi is promoting sports betting platform on her Insta account

In the past, Storyboard18 has written extensively on offshore sports betting platforms and their rampant marketing initiatives in the country. Chandrima Mitra, partner, DSK Legal, had then explained that considering betting is prohibited in many states in India, advertising of betting is also prohibited. (Image source: News18)

Nora Fatehi’s reward for promoting the platform is its support in her new dance video.

YoungGuns: Younger folks bring fearless, playfulness, and free-spiritedness into a business, says Arun Iyer

yer feels there are some fundamentals which will never change in terms of how brands are built and how they connect with audiences. (Representative image by Laura Adai via Unsplash)

Arun Iyer, founder and creative capital of Spring Marketing Capital, believes Storyboard18’s YoungGuns celebrations is a great encouragement for young folks in the business of communication and marketing.