June 2023 – Page 9 – storyboard18

Ogilvy introduces AI Accountability Act

Blocking is not a new element in this situation. In markets like Australia, Facebook threatened to block news content and also went ahead with the implementation of the News Media and Digital Platforms Mandatory Bargaining Code. (Representative Image: Luca Bravo via Unsplash) (Representational image by Conny Schneider via Unsplash)

Ogilvy is the first advertising agency to champion this level of transparency in the increasingly AI-powered Influencer landscape, fostering a culture of trust and meaningful engagement in the space.

After two years of turmoil, Dentsu in India scripting a turnaround

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

Dentsu India under its new leadership is working on a turnaround plan after a raft of leadership changes and key client losses over two years.

Bookstrapping: The Extra Mile by Kevin Sinfield

The most important thing to note is that ‘The Extra Mile’ is not a book about rugby. It's a book about humanity, compassion and what you will do for someone who’s not as lucky as you are. (Image source: Amazon)

The Extra Mile by Kevin Sinfield is not an ordinary sports memoir. The book is about the Rugby icon, his outlook towards humanity, compassion, and true friendship. Rating: 3.5 Stars.

Cannes Lions 2023: Indian agencies send a total of 809 entries, 11 percent dip from 2022

India has managed to bag a total of 15 more shortlists.

For Cannes Lions 2023, Indian agencies have sent most entries in Media (80 entries), Brand Experience & Activation (77 entries), and Direct (71 entries).

Microsoft could have closed the $69 billion Activision deal today. But that didn’t happen.

Calvin Klein in defence of their advertisement, stated that it was similar to the ads they've released in the UK for many years. (Representational image by Joshua Hoehne via Unsplash)

Microsoft has been constantly trying to win the approval of world governments to allow the acquisition deal to go through.

Seven graphics to read from the Global DEI Census

Among other things, Paranjpe spoke about the company’s culture of developing talent and meritocracy that has made HUL a preferred employer over the years. (Representative Image: Fernando @cferdophotography via Unsplash)

Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion.

Shashank Sinha moves on from Eureka Forbes

Shashank Sinha is armed with an experience of more than two decades and started his career at Eureka Forbes as management trainee.

Shashank Sinha has more than 25 years of experience, his last role at Eureka Forbes was vice president – strategic marketing and business transformation.

Storyboard18 Insider: Adland’s food influencer, cottage industry of Cannes Lions, and more

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Birmingham Museums Trust via Unsplash)

Get your fix of sizzling hot gossip and inside stories.

Cannes Lions receives 26992 entries for 2023; 6 percent increase from 2022

The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

The awards have seen an 18% increase in the number of entries directly by consumer product brand companies demonstrating the value being placed on creativity that drives business

Predictive analytics to AI to personalisation; top marketing trends of 2023

As we venture into 2023 and beyond, technological innovations will drive retention marketing strategies to new heights. Notably, CMOs are increasing their martech spending to embrace these advancements. Conversational AI, predictive analytics, and augmented reality are some technologies that will revolutionise customer retention efforts. (Representative Image: Jon Tyson via Unsplash)

While user retention is a common aspiration for most businesses today, without a thorough understanding of the nuances, effective customer retention strategies are tough to implement.