June 2023 – Page 8 – storyboard18

22feet Tribal Worldwide bags the digital mandate of Lumina CloudInfra

The German engineering major sees decarbonisation as a major theme globally. In India, it sees more opportunities in the digitisation of small and medium enterprises. (Representative Image: NordWood Themes via Unsplash)

As per the mandate, the agency will look into supporting the data center platform’s digital presence.

Cannes Lions 2023: Airtel, Lay’s, Vedantu, TVS Motors shortlisted

Indian agencies had sent a total of 77 entries in Brand Experience & Activation Lions. Leo Burnett India has one shortlist in this category. Dentsu Creative India got three shortlists.

Dentsu Creative India, Leo Burnett India, FCB Group have scored multiple shortlists on day two of Cannes Lions.

Bharti AXA Life Insurance appoints Archit Shankar as head of marketing and corporate communication

Archit Shankar will be accountable for marketing strategies, digital customer acquisition, channel marketing, consumer rights, and public relations initiatives.

Archit Shankar has held key positions at firms including Kantar, Max Bupa Health Insurance, and NIIT.

Havas Media bags inDrive’s integrated media mandate

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

Havas Media will drive the brand’s offline (OOH, radio, print, TV) and online media strategies, and enhance public awareness and visibility.

Cannes Lions 2023: Insights from Lokusdesign’s Shekhar Badve on judging global design campaigns

Indian agencies as per the current tally, have picked up a total of four Lions at the ongoing festival.

Shekhar Badve, who was on the Design Lions jury, says consumer engagement, commercial success and creative excellence were the top criteria for evaluating the entries.

CXO Moves: Exec movements at PepsiCo, Diageo, Grey Group, Wavemaker, Cheil, and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Anshul Khanna, Deepika Warrier, Sindhuja Rai and Ruchira Jaitly)

Deepika Warrier has moved on from Diageo India as the chief marketing officer. Ruchira Jaitly, who serves as the executive vice president will step into her shoes starting from August 1. Executive moves in the world of brands and agencies.

Biz Moves: M&C Saatchi February, Digitas India, Grapes and Volume bag new business

There is a worldwide surge in companies embracing digital business transformation to eliminate friction and fuel growth.

Keep up with all the key business wins and the account movements.

The Coca-Cola Company elevates Pratik Thakar as global head of generative AI

Thakar comes with an experience of more than three decades and has worked with companies like Pressman Advertising & Marketing, Mudra Communications, Lowe and Partners Worldwide, Saatchi & Saatchi Asia, McCann Worldgroup, and Grey Group. (Image source: LinkedIn)

In his new role, Pratik Thakar will work on ideation and development of creative platforms leveraging AI technology.

Indian ad industry may be tardy in complaining against Google

This is one of three significant fines levied on the company in the past decade. (Representative Image: via Unsplash)

As per EU’s competition commissioner, Margrethe Vestager highlighted that Google favoured its own ad exchange, controlled the ad tech supply chain and charged a higher fee for its service.

Cannes Lions 2023: Leo Burnett, Dentsu Creative, Talented, FCB Group among shortlists on day one

At Cannes Lions 2023, Leo Burnett India's #BringBack2011 campaign for Oreo and ‘175 Replayed’ for Airtel picked multiple shortlists. Dentsu Creative India's campaigns for Mortein and Vedantu got shortlisted too. Talented's work for Swiggy and Cleartrip also got various shortlists.

Indian agencies and brands sent a total of 809 entries to Cannes Lions this year.