Month: June 2023

Patanjali Foods wants to be one of top 2 FMCG companies in a few years

As per the affidavit, the idea behind the ad in question was to promote the ayurvedic products which are based on age old literature/material backed by scientific research. (Image source: Moneycontrol)

Emphasising on not wishing ill for anyone, Ramdev said Patanjali has has left all MNCs behind, except Unilever. He said the company has reached 200 crore people across 200 countries.

Storyboard18 at Cannes Lions: Khurrum Malik of Integral Ad Science shares views on CTV, AI, and ad fraud

Malik also observes while marketers are always under pressure to generate return on investments (RoI), today even creative agencies are under pressure to generate creative RoI.

Khurrum Malik talks at length about brand safety, practical uses of artificial intelligence and machine learning, and Connected TV’s boom.

Cannes Lions 2023: FCB India wins Gold Lion in Industry Craft

FCB Kinnect picked a Silver for SOS Children’s Villages’ ‘Chatpat’ campaign. FCB Interface was awarded a Silver for Navneet’s ‘TR for Teacher’ campaign. Leo Burnett India won a Silver in Entertainment for Sport Lions for Airtel’s ‘175 Replayed’ campaign.

FCB Kinnect and FCB Interface picked two Silvers Entertainment Lions. Leo Burnett India got a Silver in Entertainment for Sport Lions.

Why Indian agencies scored a duck in Print, Radio & Audio, Outdoor Lions?

Netizens believe that such a message was completely unwarranted. Health and safety are important subjects and this message itself could cause panic. (Representative Image: Daria Nepriakhina via Unsplash)

In the 70th edition of the Cannes Lions International Festival of Creativity, Indian agencies didn’t pick any Lions in traditional categories like Print, Radio & Audio, and Outdoor. Is this the sign of changing times or poor quality of work? Storyboard18 finds out.

Wunderman Thompson elevates Vijay Jacob as managing partner – East and South

Jacob has a proven track record of handling key businesses and has worked extensively in the South. This includes leadership roles in agencies in Bangalore and Chennai, and partnering with leading clients such as Britannia, ITC Foods, 3M, UB, TVS Motors.

Vijay Jacob has more than two decades of experience and has worked with ad agencies like Mudra Communications, Grey Group and Bates 141.

India leads the list for top 5 emerging markets for Bacardi: Zeenah Vilcassim

The ‘ItsAMood campaign’ campaign showcases local culture in various Indian cities through TV commercials, digital platforms, influencer collaborations and experiential events. By leveraging ATL (above the line) media, including TV, cinema and out-of-home advertising, Bacardi aims to reach a wide audience and celebrate the unique moments that resonate with consumers. (Stills from the ad)

On the back of a milestone of growing their business sixfold in the next seven years, Bacardi unveils its first tailored campaign for India.

“I was born in Kerala. But Cannes is my other birthplace,” BBDO India’s Josy Paul

"I was re-born here through a series of revelations, epiphanies and magic moments. Things happen to you and you are not the same." - Josy Paul, chairman and CCO, BBDO India

Josy Paul, chairman and chief creative officer, BBDO India, shares his experiences of attending Cannes Lions and what stood out for him over the years.

Publicis strikes at AI haters with outdoor ads in Cannes Lions

Publicis gave the critics and naysayers a massive comeback in the form of an outdoor advertising campaign – created by AI. The campaign recreates the exact expressions including shock, confusion, laughter that were plastered on the face of many who probably had little idea that 2023 would be all about AI. (Image by @PublicisGroupe via Twitter)

Publicis, the French advertising giant, is running a witty outdoor ad campaign to remind everyone who was sceptical about the company’s AI platform Marcel, at the ongoing Cannes Lions International Festival of Creativity.