June 2023 – Page 15 – storyboard18

Zenith appoints Vaibhav Jadon as national buying head

Previously, he was heading the national media-buying and partnerships at Dentsu.

His responsibilities will include leading the integrated buying function, driving strategy and ensuring executional excellence across Zenith India’s client portfolio.

Weekly Shorts: Five ways for long lasting influencer relationships

By becoming "the one" for our customers, we create a foundation for a healthy, long-term relationship, which significantly boosts customer lifetime value. (Representative Image: Nick Fewings via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Zomato withdraws “Kachra” campaign after being called out by netizens

The ad campaign was criticised for being tone deaf towards marginalised castes. It also attracted flak from National film award winner film director Neeraj Ghaywan who called the Zomato ad "repulisve and casteist".

Zomato came out with a World Environment Day campaign which netizens found casteist thus calling into question at what length can brands go to for performative action.

iQOO gets 50,000 applications in 8 days for chief gaming officer role

The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. (Representative Image: Onur Binay via Unsplash)

With a Rs 10 lakh pay cheque for 6 months, the chief gaming officer will get almost double the average salary for an entry level engineer. But how will a gamer under 25 years help the smartphone brand iQOO grow?

HSBC’s new brand campaign with Virat Kohli promotes the idea of seeking new opportunities

The campaign will run across print, television, outdoor, OTT platforms and digital media to connect with the target audience.

The campaign highlights HSBC’s purpose of “Opening up a world of opportunity” as it works to support the goals of India going global.

Mars Petcare assigns 22feet Tribal Worldwide for its digital duties

Covering an expansive area of 26,000 square kilometres across India’s top cities, this innovative solution was developed using proprietary geo-spatial technology and is the country’s first ever initiative of its kind, offering unparalleled targeting capabilities exclusively designed for TV advertisers. (Representative Image: engin akyurt via Unsplash)

DDB Mudra Group’s 22feet Tribal Worldwide will handle social media, website development, campaign ideation, content creation and curation and SEO strategies for their brands Pedigree, Whiskas and Sheba.

Meesho refreshes logo, launches sonic branding as it eyes bigger pie of ecom market

In June 2023, Meesho underwent a complete brand makeover. The company launched a refreshed logo and new sonic branding.

Executed by design firm Landor & Fitch, the company has a refreshed logo with new colour scheme and sonic branding with tagline “Lo aaya Meesho”.

Wipro Consumer Care expands into packaged foods with strategic acquisitions and organic growth

Neeraj Khatri says, "The strength of Wipro has always been identifying the right market, consumer insight and proposition and consistently delivering on the message." (Stills from the ads)

In an interview with Storyboard18, Anil Chugh, president of the foods business, and Neeraj Khatri, chief executive of consumer care, India and SAARC Business, at Wipro Consumer Care and Lighting, share details on the company’s recent acquisitions, brand marketing strategies, and more.

Wakefit infuses artificial intelligence in its latest ad; features Ayushmann Khurrana

The brand film depicts Ayushman Khurrana waking up as a child and engaging in various activities, truly seizing the day. The film showcases how Wakefit mattresses provide ultimate comfort to the spine, resulting in waking up as an extremely energetic version of ourselves, like a kid.

Storyboard18 decodes how Wakefit conceptualised its latest ad campaign, “Andar ke bacche ko jaga,” and made Bollywood actor Ayushmann Khurrana look like a child.

9 in 10 B2B marketing leaders in India to increase use of Generative AI: LinkedIn

Alibaba makes its debut in the top 10 at seven place, and Adobe reenters the rankings at eight, marking its first appearance since Q2 2022. The Technology sector remains the most impersonated industry, followed by Social Networks and Banking, highlighting the persistent vulnerabilities faced by major online service providers.

According to LinkedIn’s latest research, 87 percent B2B marketing leaders plan to increase the use of Generative AI to improve efficiency and create content.