Month: June 2023

#TBH: No ‘digital advertising fatigue’ among regional audiences

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

There’s a newer audience that marketers have started advertising to in the last two and half years, which is consumers in tier 2 and tier 3 towns. They’re not stricken by fatigue and brands are using regional creatives and direct communication to culturally connect with these people.

Uber introduces advertising solutions in India

Through leveraging Uber’s first-party data and insights, Uber can surface interesting and relevant ads to users without compromising their privacy or experience, or sharing their personal data with advertisers. (Representative image: Riccardo Annandale via Unpslash)

Uber partners with Httpool by Aleph for brand partnerships.

Talented creates viral ‘Aadarsh Balak’ meme campaign for Myntra

Talented agency collaborated with Priyesh Trivedi to create a billboard campaign incorporating the best of both worlds–Adarsh Balak and fashion. The billboards stand tall across the streets of Mumbai until the 10th of June.

For the millennials, Adarsh Balak has been the poster child of subversion, quiet rebellion and self-expression. Precisely why it became one of the most culture-impacting pieces of art for modern day India.

#ShareTheSpotlight: Header: DDB Mudra’s Vanaja Pillai takes pride in initiative against gender inequity

Vanaja Pillai wants to share the spotlight with her sister Shailaja Singh. “She is important to me because she is family, but more than that she is a constant source of joy and inspiration. Having started her professional career as an exceptional chef, she worked in various fields before settling into the real estate business. Shailaja has reinvented herself every few years and grown leaps and bounds,” she said. (From left to right: Vanaja Pillai and Shailaja Singh)

Vanaja Pillai, President of 22feet Tribal Worldwide and Head of DEI at DDB Mudra Group shares the spotlight with her sister Shailaja Singh for being the constant source of joy and inspiration in her life.

Digital allows to scale and provides branding and targeting, hence it is a complete package, Anil Jayaraj, Viacom18

Anil Jayaraj, chief executive officer, Viacom18 Sports, says, "CTV is a critical part of our strategy going forward, even on IPL we had 125 million consumers watching on CTV. That is a massive number. It is significantly bigger than any high-definition television through linear TV and it is growing really fast."

IPL2023 has been massively successful and produced high peak concurrency due to free streaming on JioCInema, digital experience localisation of languages and democratization of advertising.

Flipkart joins list of brands that advertised in NYC’s Times Square

The report shows that in 2024, significant media opportunities arise for advertisers from major cyclical sporting and political events such as UEFA EURO2024 and the US presidential election, driving increased investments both at a market and international level. (Representative Image: Anthony Rosset via Unsplash)

Flipkart’s Big EOSS sale goes global with a Times Square billboard, joining other Indian brands that have amplified their messaging using DOOH in the iconic location.

MullenLowe rebrands its identity; introduces a fluid octopus as its logo

Though coloured versions were tested, black and white emerged as the ultimate choice. The logo was initially meant to represent the agency's US branch. However, once it was shared with global leads, they decided to have it represent the agency globally. (Image source: MullenLowe Global)

The logo used to be a ‘Challenger Octopus’ with boxing gloves and had gone out of style, as per the agency. Hence, a new octopus, fluid in its description takes its place which represents breaking free from the corporate-agency world.

DS Group acquires The Good Stuff

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

It is a strategic move to grow and strengthen the Group’s confectionery portfolio, whilst widening its distribution reach across grocery and other retail outlets.

Unilever’s Nitin Paranjpe says all over €100k ad productions to include one person with a disability in crew

Unilever has launched a ‘Believe in Talent’ campaign as a part of their 'Act 2 Unstereotype Initiative’ which aims to eliminate stereotypes from the advertising and marketing world. (Image sourced via HUL website)

Nitin Paranjpe, chief people and transformation officer at Unilever shared that the company has taken a step in the right direction to create an inclusive community for all.

Storytelling – The answer for brands to effectively engage with their audiences

Piyush Pandey shared stories about his “memory palace” which held a mega-store of memories, anecdotes and flashes of insights collected across his life journey from Jaipur, Ranji cricket, the early advertising days and then multiple legendary Ogilvy-client partnerships. (Representative Image: Etienne Girardet via Unsplash)

Storytelling has been a timeless constant, however, in the era of digital new media, it has evolved and gained additional x-factors that allow brands to stand out in a competitive landscape.