Bournvita, which saw phases of evolution in its advertising journey and set the tone of inspiration through the ‘Tayyari Jeet Ki’ ad, recently found the brand’s claims and credibility being called into question. Storyboard18 got in touch with brand experts who discussed the controversy and suggested course correction measures.
Month: June 2023
Watch HDFC Bank’s Ravi Santhanam’s hot take on AI
Ravi Santhanam, chief marketing officer, HDFC Bank on AI, Generative AI and questions that marketers should ask to make these buzzwords work.
Swiggy’s Rohit Kapoor: Clarity in purpose leads to brand love
Rohit Kapoor of Swiggy shares his views on how to build brand love, on artificial intelligence (AI), its impact and many more.
Colgate’s Prabha Narasimhan on chasing virality and the new bottom-line for businesses
Prabha Narasimhan talks about the brands recent campaigns, using data and insights and marketers chasing virality.
Top creative and media agency heads on how AI will impact the advertising biz
Views from Wavemaker’s Ajay Gupte, IPG Mediabrands’ Shashi Sinha, BBDO India’s Josy Paul, Grey Group’s Anusha Shetty, and GroupM’s Prasanth Kumar.
Pernod Ricard India retains Wavemaker India to handle its media duties
As a part of the mandate, Wavemaker will oversee all services throughout the marketing funnel. Wavemaker’s Delhi office will continue to service the media mandate.
Publicis Worldwide India appoints Sumant Bhattacharya as executive vice president – strategy
Prior to joining Publicis Worldwide India, Bhattacharya served as the national head for communications planning at Motivator, a GroupM agency. He also held positions at agencies such as Lowe Lintas, Grey, JWT, Leo Burnett, and Mudra, among others.
Grey Group India appoints Ankit Mathur as group creative director
Ankit Mathur’s last stint was with Dentsu Webchutney as a creative director. He has also worked with other leading agencies like Digitas and McCann group on a wide spectrum of brands.
CXO Moves: Exec movements at Meta, Skoda, OnePlus, Publicis Groupe, Tilt Brand Solutions and more
Executive moves in the world of brands and agencies.
Biz Moves: Wavemaker, mSix&Partners, Experience Commerce, Sociowash, Popkorn and id8 Media Solutions bag new business
Keep up with all the key business wins and the account movements.