Month: June 2023

Bookstrapping: Migrants – The Story of Us All by Sam Miller

The author posits that humans are inherently a migratory species, and our migratory rather than sedentary nature forms the basis of our society. He illustrates this point by explaining key events in human evolution and history such as the first migration out of Africa, the creation of western civilization, and the impacts of colonialism and slavery. (Image source: Amazon)

In ‘Migrants: The story of us all’, Sam Miller explores the various reasons for human migration, which range from adventure and curiosity to the pursuit for a better life. Rating: 4 stars

Sugar Cosmetics targets breakeven this year: Kaushik Mukherjee

As per Kaushik Mukherjee, "Currently, we have over 100 unique Sugar stores, 600 stores in modern trade, and our products are available in 40,000 general trade outlets. This strategic decision aligned all our efforts toward becoming a large and successful company, not just digitally, but also in retail."

Making a splash on Shark Tank helped the brand reach audiences who are hard to reach online, added Mukherjee.

Weekly Shorts: Ways to use influencer marketing for promoting sustainable travel and tourism

The opportunity to break free from the demands of work is also a compelling factor, as 57 percent seek respite from their professional commitments through travel. (Representative image by Erik Odiin via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Online food delivery platforms’ profitability leads to modest 7% spike in business: Redseer

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

In their continued stride towards profitability, prominent online food delivery platforms adopted a different marketing approach during IPL-2023, opting for muted campaigns rather than relying on extravagant and attention-grabbing advertisements.

“Authenticity is the lifeblood of influencer marketing,” Good Glamm Group’s Priyanka Gill

Gill has taken on the role of Venture Partner at Kalaari Capital, having already served as a Founding Board member of CXXO.

According to Priyanka Gill , group co-founder, Good Glamm Group and CEO, Good Media Co, brands, agencies and marketing companies are going to find new and innovative use cases for influencers as well as really make it performance and results driven.

Beyond Rainbow: Navigating brands’ inclusive engagement with Pride

The study uses the Progressive Unstereotype Metric (PUM) to measure consumer responses to representation in advertising (Representative image by Mercedes Mehling via Unsplash)

The Pride Month dilemma presents questions whether brands are rainbowwashing for clout and profit or if they are genuine allies and amplifying queer narratives beyond June.