Month: April 2023

Sidharth Rao dies; Industry mourns the loss of pioneer and OG startupper

Being in the industry of well over two decades, Sidharth Rao has crossed many milestones along his journey. He can truly be considered as one of the pillars of the strong foundation of the A&M community.

The sudden demise of Sidharth Rao, founder of Webchutney and Punt Partners, has stunned the community that is mourning the loss of a pioneer, a visionary and a people’s leader.

World Book Day: Ten reasons why you need to pick up a book today

"Whether you like fiction or non-fiction, reading takes you a step further. One lets you drift into creativity, and the other demands your full attention, motivating you to be a better version of yourself," writes Reeta Ramamurthy Gupta.  (Representational image by  Sincerely Media via Unsplash)

In this edition of Storyboard18’s Bookstrapping, our reviewer Reeta Ramamurthy Gupta shares how reading can help you in broadening your understanding of the world, and more.

Sidharth Rao, co-founder of Webchutney and Punt Partners, passes away

In a conversation with Storyboard18 in January, Sidharth Rao spoke about untapped potential of martech segment, hiring the right talent and his legacy. When asked about his legacy he said it was the people who have worked with him and then ventured out on their own to achieve entrepreneurial ambitions. Rao said he's proud of his people who have done well for themselves.

Sidharth Rao, who co-founded digital agency Webchutney, passed away on Friday evening. He is survived by his parents and wife.

Tupperware’s party may be over. Here’s why

During the Covid period, Tupperware saw an uptick in its sales and this may have dulled the company into believing that happy days were back. What they probably did not understand was that Covid had made people seek out safe places to go to and stay at home more often than not. This created a demand for more Tupperware-type products and the Tea Parties were popular again (Representational image by Arash Payam via Unsplash)

Brownie Wise, who was a housewife based in Florida, was a top seller of Tupperware. The founder of the brand made her head of marketing. She then evangelized the idea of ‘party plan marketing’. This idea built Tupperware into one of the most successful companies and Tupperware parties became part of American popular culture. However, the brand is currently facing an existential challenge. The big question our writer asks is, how long will the party last? 

Nothing can beat the human mind, not even ChatGPT, says Narayana Murthy

Post gifting, Narayana Murthy’s own stake in the company reduced from 0.40 percent to 0.36 percent, not valued at around Rs. 1.51 crore. (Image source: Infosys)

“I am a great believer in the theory that the human mind is the most powerful imagination, machine. There is nothing that can beat the human mind,” said Narayana Murthy.

Indian content creators seek accreditation from government for improved industry ecosystem

Gen Z segment has a distinct aesthetic that impacts their brand choices, which have been driving fashion trends – crop tops, ribbed dresses, chunky sneakers, and baggy jeans. (Representational image by Laura Chouette via Unsplash

Gambling and betting ads and promotions and using children in content creation are areas of influencer marketing under the Government’s scanner.

Weekly Shorts: Four ways to market books through #Bookstagram

Book influencer marketing is not a new concept. Publishers have been collaborating with book bloggers to promote their books for a long time. However, promoting a book through traditional advertising methods like press releases, author signing events, and library readings, can be exhausting and time-consuming. Plus, readers are not really hanging out in a library these days. They search social media to find books they can add to their to-be-read list. (Representative Image: Shiromani Kant via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.