April 2023 – Page 6 – storyboard18

Storyboard18 Insider: Credit struggles, an influencer’s smart marketing move, people crisis at an agency

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Mateusz Wacławek via Unsplash)

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Agencies on alert as scammers posing as agency reps offer jobs, WFH opportunities

Swiggy filed an FIR against a former employee for fraudulently gaining unauthorized access to Swiggy's test systems.

Messages guaranteeing job offers and work flexibility are circulating in the name of well-known marketing agencies. Company chiefs are going public about the menace.

O&M and Eastman Kodak: How the Kodak KB 10 campaign deepened their association

After the commercial’s release, it received critical and commercial acclaim, and KB 10 was sold in millions in the first year of its launch. It changed the whole landscape of the photography market, distanced it from being an expert’s domain and made it available to the average user. (Still from the ad)

O&M released an ad on the Kodak KB 10 camera in the mid-1990s to educate consumers on the ease of photography the product offered. The commercial helped the brand sell in millions, and the ad etched itself a permanent place in the memory of those who watched it.

Kapil Batra joins Wieden Kennedy as national creative director, India

In his last role, he was heading creative for the Gurgaon office of McCann Erickson.

Over the two decades that Kapil Batra has spent in the industry, Kapil has been responsible for campaigns that have found their way into everyday speak. Batra’s work has been awarded at Cannes, Adfest, D&AD, Spikes, Clio, One Show, Mirchi Kaan, Goa Fest and Effies.

Kevin Vaz quits Disney Star; Senior level exits at the company continue

These departures come at a crucial juncture for Star Sports, especially considering the challenging financial landscape. (Representative Image: Grant Durrs via Unsplash)

Storyboard18 had first reported on an exodus at Disney Star. After a recent string of resignations at its sports division, the company’s entertainment arm has witnessed two senior level exits: reports.

P&G Shiksha launches new campaign to bridge invisible learning gap

The campaign was launched with a panel discussion in Mumbai with leaders from diverse walks of life including Girish Kalyanaraman, vice president – brand operations, P&G India; Ritesh Agarwal, assistant vice president, educational initiatives; and Sagar Singh, faculty mathematics, gov. high school Banah Ki Ser, Sirmour (HP). It was moderated by Priyanka Khanna, author and former journalist.

The film reveals the problem of ‘invisible gaps and the impact they have on a child’s confidence and potential growth. It then goes on to highlight how the right kind of support and interventions, like that being driven by P&G Shiksha, can play a pivotal role in bridging these learning gaps.

Tata Motors overtakes Maruti Suzuki to top YouGov’s Auto Rankings 2023 in India

To mark the occasion, a 6,500-km expedition was launched from the Lonavala naval base in Maharashtra. A total of 45 Navy officials will participate in the journey in five vehicles, including three of Maruti Suzuki’s true-blue off-roader Jimny and two flagship Grand Vitara All Grip SUVs. (Image via Twitter @tatamotors)

For the brand ranking, brands were ranked based on their ‘Index’ score. This metric uses an average across brand overall health, including general impression, satisfaction, quality, corporate reputation, value and recommendation.

Unbundling of TV and Digital media rights for Team India’s bilateral series to impact AdEx and brand communications

As per a recent GroupM report, cricket saw a growth of 44 per cent in terms of sponsorship, endorsement, and ad expenditure. The same report says sponsorship spends (ground, team and franchise), cricket delivered 75 per cent of all sports, whereas the corresponding number for endorsement was 85 per cent. (Representative Image: Mudassir Ali via Unsplash)

The move has been met with mixed reactions from media buyers, with some predicting an increase in advertising revenues due to greater competition, while others suggest the need for new strategies to leverage the unique features of digital platforms.

Influencers dumping brands: Should marketers be worried about ‘deinfluencing’?

“Deinfluencing” could be considered another form of “influencing”, based on the foundation of authenticity and transparency. It gives content creators the opportunity to recommend products that they enjoyed using, which are also easily accessible to larger population.

Deinfluencing could be considered another form of “influencing”, based on the foundation of authenticity and transparency. But what can brands do when they get dumped?