Category: Special Coverage

Advanced programmatic advertising: Fueling small business growth with scalable solutions

According to Vishal Singh, country head, Xapads, Today, automation, AI, data analytics, and programmatic advertising have become the cornerstones of ad buying and selling that ensure increased returns.

The landscape of programmatic advertising underwent a significant transformation following the deprecation of cookies, writes Vishal Singh, Country Head – India, Xapads Media.

15 cases lodged for illegal hoardings in Maharashtra’s Latur; 2 billboards, 15 banners removed

The local governments of several other cities have also started examining, evaluating, and changing the numerous OOH installations in their respective areas.

The corporation had initially instructed the respective agencies and property owners to remove the illegal hoardings, giving the deadline till Sunday. During this period, some agencies and property owners removed illegal hoardings. However, some illegal billboards remained in the city.

The significance of compliance and regulatory considerations in digital marketing for BFSI

GDPR mandates that BFSI marketers get consumers' express consent before collecting their personal data for marketing purposes in the context of digital marketing.

The Department of Consumer Affairs (DoCA) and Central Consumer Protection Authority (CCPA) have joined hands to protect the consumer rights, in terms of issuing advertisements, writes Vinay Singh, co-founder of Digixpressions.

Who stole the cookies from the cookie jar? Leveraging first-party data for deeper customer loyalty

Real-life examples like Perfora's are the best way to learn about airtight segmentation and personalization strategies in action. The e-commerce brand saw a remarkable 8X spike in conversions by effectively harnessing first-party data and delivering hyper-relevant experiences across the customer journey, writes Abhijat Shukla, Vice President - Data Science at WebEngage.

With Google and Apple’s recent privacy-focused decisions, driven by urgent industry-wide privacy concerns, the importance of ethical data practices has become more apparent, writes Abhijat Shukla, Vice President – Data Science at WebEngage.

Go Google or Google Gone? Fate of search business in judge’s hands: Shubhranshu Singh’s ‘Simply Speaking’

The new and separate law is said to be drawing inspiration from Australia’s New Media and Digital Platforms Mandatory Bargaining Code. (Image via Unsplash: Mitchell Luo)

The biggest tech antitrust trial – against Google’s dominance in search – is coming to a close. A ruling against it would limit Google’s search empire and possibly result in the breaking up of the company, writes Shubhranshu Singh in his Storyboard18 column Simply Speaking.

EU’s new sanctions against disinformation; bans 4 more Russian media outlets from broadcasting in the bloc

The EU commission stated that the risk to "our democratic societies – and the integrity of the upcoming European as well as national elections – has intensified. These measures are a forceful response to that."

The European Union banned four more Russian media outlets from broadcasting in the EU for what it calls the spread of war propaganda and disinformation as the EU heads into parliamentary elections.

Various civic bodies spur into action to ensure safety of ad hoardings

PCMC has called for rules and regulations in place by stating that the advertisers and landowners should check whether permissions, especially from sky signs and licenses department were obtained.

After the Mumbai hoarding collapse incident that claimed 17 lives and left 75 others injured on May 13, civic bodies in cities including Delhi, Chennai, Pune, Kolhapur, and Navi Mumbai have taken significant steps.