Category: Special Coverage

The self-declaration certificate for ads: Prospects, pitfalls, and influence on the sector

Unlike traditional media such as television or radio, where the number of creative elements is limited, digital advertising involves multiple simultaneous creative tests for performance marketing campaigns. This complexity raises questions about the number of declarations required and the feasibility of managing them efficiently, writes Ambika Sharma, Founder & MD, Pulp Strategy.

The requirement for detailed self-declarations is likely to increase compliance costs for digital advertisers, writes Ambika Sharma, Founder & Chief Strategist, Pulp Strategy Communications.

Elevating customer experience: Why conversation cloud is the new frontier for savvy brands

While many businesses are using conversational AI like chatbots, they struggle to provide good customer experiences. This is because current enterprise tools are outdated and can't handle modern AI-powered conversations across different messaging apps, writes Beerud Sheth, Co-Founder and CEO, Gupshup .

Beerud Sheth, Co-Founder and CEO, Gupshup writes that The traditional website-centric approach, while once revolutionary, is no longer sufficient to meet the demands of today’s hyper-connected consumers.

Mumbai illegal hoarding collapse: MSHRC cracks down on home dept for not appearing at hearing

The home department was the only body with no representation or report during the hearing which caused the bench to respond sternly.

The MSHRC had issued summons to the home department, police, Government Railway Police (GRP) and Brihanmumbai Municipal Corporation (BMC) to appear before them on June 6 after a complaint filed by advocate Amit Dubey.

India’s 2024 General Election: A tech policy outlook

The next phase of public policy making promises to be exciting and consultative – an excellent time to tune in to the twists and turns and map technology’s real-world impact, writes Vivan Sharan of Koan Advisory Group in a special column.

A new paradigm is grounds for policymakers and stakeholders to engage in more dialogue, writes Vivan Sharan.

PM Narendra Modi took oath for record third term; See full list of members of Council of Ministers

PM Modi and 72 elected MPs took oath on June 9, 2024, as the Bharatiya Janata Party-led National Democratic Alliance is set to form the government.

Mukesh Ambani, Gautam Adani, Shah Rukh Khan and Rajinikanth were among the special guests and dignitaries present at the oath-taking ceremony for PM Modi and the newly-elected MPs on June 9 at Rashtrapati Bhavan.

Why digital advertisers find Self-Declaration Certificate for ads impractical

Over the past ten years, the Indian government has requested Google to remove approximately 115,500 pieces of content from its platforms, including YouTube, web browser, etc.

Implementing SDC in digital media, where hundreds of iterations are executed and optimised dynamically based on performance, is probably the most challenging. Furthermore, social media marketing and programmatic advertising will make it a formidable task.