Category: Special Coverage

GCPL looks for advertising opportunities in gaming and esports IPs | Prasar Bharati invites applications for allotment of vacant DD Free Dish

During the launch of India’s first indigenous mosquito repellent molecule, Renofluthrin based product - GoodKnight Vaporizer, Ashwin Moorthy, Chief Marketing Officer of GCPL, spoke to Storyboard18 about the brand's plan to invest in gaming and esports as a segment and GCPL’s marketing and advertising strategy for recently acquired RCCL products.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Govt to focus on increasing employment in M&E industry; creating access to tech and funds

“Our intent is to encourage it; that is giving more opportunities to express, share and create new intellectual property,” the minister said.

India will organize the first World Audio Visual & Entertainment Summit from 20th -24th November in Goa. “WAVES as the input and IFFI as the output will establish a major hub for creativity and talent in India,” said Union Minister of Information and Broadcasting, Ashwini Vaishnaw.

Flying Fans: More Indians are travelling for international sports events

Among the major cities, Delhi witnessed a 157 percent increase, Mumbai recorded a 171 percent surge, Pune saw a 203 percent jump, Chennai experienced a 60 percent increase, Bangalore saw a 69 percent rise, Hyderabad recorded a 94 percent surge, Kolkata witnessed a 224 percent increase, and Ahmedabad saw a 154 percent jump in searches for sports training centers.

Demand for international sports tourism is growing among Indians, thanks to a rising middle class, an increasing appetite for unique experiences, and a rising HNI / UHNI segment

Beyond borders, beyond bureaucracy: The VC’s playbook for fintech compliance

VCs have a pivotal role in guiding startups towards responsible growth across borders by balancing innovation with regulatory adherence, writes Pratekk Agarwaal, Founder & General Partner at GrowthCap Ventures.

Recent actions such as those involving Paytm and IIFL underscore the regulatory scrutiny faced by fintech firms, writes Pratekk Agarwaal, Founder & General Partner at GrowthCap Ventures.

How search marketing can adapt in a data-conscious future?

By marrying the creativity and strategic thinking of traditional marketing with the power of data insights, marketers can craft effective campaigns that resonate with audiences while respecting their privacy, writes Prashant Puri, Co-Founder & CEO, AdLift.

Regulations like India’s Digital Personal Data Protection Act (DPDPA) of 2023 have prompted a collective rethinking of how data is collected and used, writes Prashant Puri, Co-Founder & CEO, AdLift.

TRAI puts NCF under forbearance; Watching dish and cable TV may become cheaper

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

TRAI notifies amendments to the regulatory framework for Broadcasting and Cable Services. The authority has released recommendations on Listing of TV channels in Electronic Programme Guide and Upgradation of DD Free Dish platform to an Addressable System.