Category: Special Coverage

SEBI cracks down on unregistered finfluencers, but loopholes remain

The internet is inundated with innumerable below-average courses on the stock market and investments that target gullible investors by charging exorbitant fees. (From left to right: Akshat Shrivastava, Raghav Gupta, Sharan Hegde and Rachana Ranade)

Last month, SEBI cracked down on unregulated financial influencers who might be giving misleading investment advice. However, it allowed people to educate others about investing, as long as they’re not promising guaranteed returns

MIB to explore deeply on health as a sector for SDC | BMC’s new OOH advertising policy could do more harm than good

According to recommendations made by industry stakeholders, food companies which fall under the purview of Food Safety and Standards Authority of India (FSSAI) will need to acquire an SDC to advertise on any medium. (Image source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

BMC’s new OOH advertising policy could do more harm than good, fear stakeholders

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

While the advertising agencies have welcomed the swift response by BMC on the fresh draft recognising the importance of measures in preventing future disasters, many have opined how guidelines are being made in isolation with no stakeholders’ consultation.

Positive budgetary measures for rural to increase advertising spends by 15 percent in H2

Rural Barometer Report 2025 highlighted how India’s rural consumers are recalibrating their choices amidst economic strain, while embracing digital platforms at an unprecedented pace.

Rural revival, good monsoons, healthy economic conditions and the upcoming festive season–all signal positive tidings for the overall advertising expenditure of the country in the second half of FY25.

Union Budget 2024: Major tax revisions set to boost gaming and esports sector

As per shareholding data post-investment, Play Ventures will hold 3.38%, Countryside Ventures 4.46%, Gameskraft Technologies 2.12%, and Kalaari Capital 6.35% of the company.

The rollback of the Angel tax is being considered to be a major boost for Indian gaming and esports entrepreneurs, leading to more opportunities as well as higher engagement with the youth.

EXCLUSIVE: Film exhibitors demand expanding lower tax slab, revision of regulatory framework

The industry has proposed a streamlined approach with a single-window clearance for multiplex operations, emphasising that audits should not be a prerequisite for obtaining licenses. (Representative image by Jeremy Yap via Unsplash)

Amid heightened competition from OTTs, cinema exhibitors recommended proactive policy initiatives aimed at boosting the industry at a consultation meeting with the Minister of I&B, Railways, and MeitY, Ashwini Vaishnaw. Animation and VFX sector pushed for a content reservation policy for kids’ content; gaming industry urged establishing premium institutes.