Category: Special Coverage

Cab aggregators largest culprits in dark patterns, says Rohit Kumar Singh | 45% fall between Rs 22.5-Rs 62.5 lakh in Corp Comm salaries

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Govt’s new rules for surrogate ads | India’s customer experience crisis | Hummel enters Indian esports scene

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Entertainment industry witnesses spike in jobs as OTTs’ ‘Originals’ boom

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

The number of titles with women directors increased from 2 in 2017 to 22 in 2023 across six streaming platforms- Disney+Hotsar, Netflix, Prime Video, Zee5, Voot/Jio Cinema, and SonyLiv, according a report by Media Partners Asia (MPA).

Govt’s new rules for surrogate ads to provide clarity on definitions; includes guard-rails for ‘brand extensions’

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

While the principle of the draft guidelines would remain similar to ASCI, CCPA, and CBFC, the main objective would be to identify guard rails around the brand extension advertisements by alcohol manufacturers. The draft rules will be released in the next two to three weeks.

Expect 20% surge in endorsement fees for Manu Bhaker; but will her winning shots hit marketers’ target?

Thumps Up film that features Manu Bhaker has been conceptualised by Ogilvy.

At present, Bhaker endorses brands like HealthShots and Performax Activewear. With a current brand value of around $10 million, industry experts say the endorsement fee is likely to increase by at least 20 percent. However, some say there’s a lack of brand recall.