Category: Special Coverage

MIB to explore deeply on health as a sector for SDC | BMC’s new OOH advertising policy could do more harm than good

According to recommendations made by industry stakeholders, food companies which fall under the purview of Food Safety and Standards Authority of India (FSSAI) will need to acquire an SDC to advertise on any medium. (Image source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

BMC’s new OOH advertising policy could do more harm than good, fear stakeholders

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

While the advertising agencies have welcomed the swift response by BMC on the fresh draft recognising the importance of measures in preventing future disasters, many have opined how guidelines are being made in isolation with no stakeholders’ consultation.

Positive budgetary measures for rural to increase advertising spends by 15 percent in H2

The surge in advertising spend will be directed towards regional and localised campaigns, aimed at capturing the growing market share in rural segments in H2 FY25. (Image source: Moneycontrol)

Rural revival, good monsoons, healthy economic conditions and the upcoming festive season–all signal positive tidings for the overall advertising expenditure of the country in the second half of FY25.

Union Budget 2024: Major tax revisions set to boost gaming and esports sector

Launched by Karnataka’s IT & BT Minister Priyank Kharge at GAFX 2025, the initiative seeks to raise awareness about excessive digital consumption and integrate digital wellness into mainstream healthcare.

The rollback of the Angel tax is being considered to be a major boost for Indian gaming and esports entrepreneurs, leading to more opportunities as well as higher engagement with the youth.

EXCLUSIVE: Film exhibitors demand expanding lower tax slab, revision of regulatory framework

The industry has proposed a streamlined approach with a single-window clearance for multiplex operations, emphasising that audits should not be a prerequisite for obtaining licenses. (Representative image by Jeremy Yap via Unsplash)

Amid heightened competition from OTTs, cinema exhibitors recommended proactive policy initiatives aimed at boosting the industry at a consultation meeting with the Minister of I&B, Railways, and MeitY, Ashwini Vaishnaw. Animation and VFX sector pushed for a content reservation policy for kids’ content; gaming industry urged establishing premium institutes.