Special Coverage – Page 27

BMC’s new OOH advertising policy could do more harm than good, fear stakeholders

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

While the advertising agencies have welcomed the swift response by BMC on the fresh draft recognising the importance of measures in preventing future disasters, many have opined how guidelines are being made in isolation with no stakeholders’ consultation.

Positive budgetary measures for rural to increase advertising spends by 15 percent in H2

The surge in advertising spend will be directed towards regional and localised campaigns, aimed at capturing the growing market share in rural segments in H2 FY25. (Image source: Moneycontrol)

Rural revival, good monsoons, healthy economic conditions and the upcoming festive season–all signal positive tidings for the overall advertising expenditure of the country in the second half of FY25.

Union Budget 2024: Major tax revisions set to boost gaming and esports sector

Launched by Karnataka’s IT & BT Minister Priyank Kharge at GAFX 2025, the initiative seeks to raise awareness about excessive digital consumption and integrate digital wellness into mainstream healthcare.

The rollback of the Angel tax is being considered to be a major boost for Indian gaming and esports entrepreneurs, leading to more opportunities as well as higher engagement with the youth.

Union Budget 2024 announcements | TRAI must pivot to market-led regulation for broadcasting sector

Storyboard18’s FAST-FIVE bring you top five news updates from the world of advertising, marketing and business of brands.

Bengaluru emerges as country’s ‘talent positive’ location amidst job reservation bill fiasco

AI/ML industries have continued to witness a boost in hiring at above 26 percent in January 2025.

New Delhi is losing most of its talent to Bengaluru and Mumbai. On average 3,800 working professionals from Delhi moved to Bengaluru for jobs and 3,800 individuals moved to Mumbai in the past 12 months.

Budget expectation 2024: Tourism industry demands ‘reduction in income tax levels, simplifying visa process’

The Ministry is encouraging state governments to adopt sustainable practices and integrate advanced technologies into their tourism projects.

Budget 2024: According to the World Travel & Tourism Council (WTC), the industry will be contributing around Rs 21.15 trillion to India’s GDP in 2024

Budget 2024: Experts push for job creation by allocating funds for education, upskilling, PPP model

AI/ML industries have continued to witness a boost in hiring at above 26 percent in January 2025.

Budget 2024 should include policies that will drive innovation and attract foreign investments as such measures will result in job creation in emerging sectors like green collar jobs, IoT-enabled manufacturing, an expert said

EXCLUSIVE: Film exhibitors demand expanding lower tax slab, revision of regulatory framework

The industry has proposed a streamlined approach with a single-window clearance for multiplex operations, emphasising that audits should not be a prerequisite for obtaining licenses. (Representative image by Jeremy Yap via Unsplash)

Amid heightened competition from OTTs, cinema exhibitors recommended proactive policy initiatives aimed at boosting the industry at a consultation meeting with the Minister of I&B, Railways, and MeitY, Ashwini Vaishnaw. Animation and VFX sector pushed for a content reservation policy for kids’ content; gaming industry urged establishing premium institutes.

Radio sector demands GST revision | India’s last female esports roster shut

The rollout is also expected to create new job opportunities and promote local dialects and culture, supporting the government's 'vocal for local' initiative.

Storyboard18’s FAST-FIVE bring you top five news updates from the world of advertising, marketing and business of brands.

Union Budget 2024: Favorable tax policies, push for digital infra, ease of regulations can bolster advertising industry

Indian media and entertainment industry is looking for favorable policy and tax announcements in the upcoming budget for growth. (Image source: Julius Drost, Unsplash)

The media and entertainment industry expects reductions in import duty on newsprint, and revision in DVP rates, among other tax reliefs. It is hoping Modi 3.0 will offer financial support and subsidies for small and medium-sized enterprises (SMEs) and fuel funds in the creator economy.