Category: Special Coverage

Bhopal illegal hoardings pose threat to motorists safety

Under sections of the MP Outdoor Advertisement Media Rules, 2017, the MP govt has the power to take action against the illegal hoardings. The rules also include provisions for penalties and offences. (Representative Image: Nick Fewings via Unsplash)

On Sunday, supporters of political groups put up large posters on VVIP roads in the state’s capital Bhopal. Given the onset of the monsoon season, these poster often fall off their suspenders or are uprooted from their spots, putting motorists at risk.

The ROI of laughter: How memes drive marketing results

Captivating visuals and witty content gets shared widely at lightning speed across social media platforms, garnering massive reach and engagement organically at an exponential rate, all while saving significant marketing costs, writes Mehul Gupta is the Co-Founder & CEO of SoCheers.

Meme marketing allows brands to emphasise their awareness of pop-culture, positioning them as relevant and well-versed, which resonates well with the generation raised on the internet, writes Mehul Gupta, Co-Founder & CEO of SoCheers.

Despite ‘retirement’ tag, Virat Kohli, Rohit Sharma brand value to see substantial boost

Virat Kohli's brand value is approximately $228 million, making him one of the most valuable athletes globally. Rohit Sharma's brand value is around $41 million, reflecting his significant influence in cricket and beyond.

Following India’s T20 World Cup 2024 win, both players’ brand values are expected to see a substantial boost. Even for Rahul Dravid, the commercial value has soared immensely post winning the Cup, alongside the winning team.

SEBI’s crackdown on finfluencers to impact advertising in BFSI | India-SA T20 WC final match records peak concurrent viewership of 53 mn

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. (Image: Explorenation via Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

India T20 World Cup Win: BCCI announces Rs 125 crore prize money for the Indian squad

The number of categories, advertisers and brands increased by 67%, 76% and 83% respectively during ICC T20 WC’24 over ICC T20 WC’22.

The BCCI’s Jay Shah also commended the team’s dedication, hard work, and unyielding spirit. “Led by Rohit Sharma, and ably assisted by Virat Kohli, Jasprit Bumrah, and others, they have fulfilled the dreams and aspirations of 1.4 billion Indians,” he said.

PM Narendra Modi introduces hashtag #Cheer4Bharat as nation gears up for Paris Olympics

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

The PM conveyed the nation’s collective hope for a stellar performance in the Paris Olympics, urging everyone to rally behind the athletes using the hashtag #Cheer4Bharat.