Dehradun has witnessed a 69% YoY increase in flight bookings between 14-20 August, followed by Delhi (60%), Kolkata (58%), Bengaluru (33%), and Hyderabad (29%)
Category: Special Coverage
Corporate Communication Salaries: 45% fall between Rs 22.5-Rs 62.5 lakh, reveals report
The median in-house salaries increase with experience, with an average factor of roughly Rs 2.3 lakh for every year of experience.
Govt’s new rules for surrogate ads | India’s customer experience crisis | Hummel enters Indian esports scene
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Entertainment industry witnesses spike in jobs as OTTs’ ‘Originals’ boom
The number of titles with women directors increased from 2 in 2017 to 22 in 2023 across six streaming platforms- Disney+Hotsar, Netflix, Prime Video, Zee5, Voot/Jio Cinema, and SonyLiv, according a report by Media Partners Asia (MPA).
Govt’s new rules for surrogate ads to provide clarity on definitions; includes guard-rails for ‘brand extensions’
While the principle of the draft guidelines would remain similar to ASCI, CCPA, and CBFC, the main objective would be to identify guard rails around the brand extension advertisements by alcohol manufacturers. The draft rules will be released in the next two to three weeks.
MIB asks for extension on SDC affidavit | Manu Bhaker endorsement fee surge | HUL’s Rohit Jawa on rural market
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Expect 20% surge in endorsement fees for Manu Bhaker; but will her winning shots hit marketers’ target?
At present, Bhaker endorses brands like HealthShots and Performax Activewear. With a current brand value of around $10 million, industry experts say the endorsement fee is likely to increase by at least 20 percent. However, some say there’s a lack of brand recall.
Paris Olympics to garner 150 million viewership on Digital | News influencers to be called ‘digital news broadcasters’
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
SEBI cracks down on unregistered finfluencers, but loopholes remain
Last month, SEBI cracked down on unregulated financial influencers who might be giving misleading investment advice. However, it allowed people to educate others about investing, as long as they’re not promising guaranteed returns
MIB to explore deeply on health as a sector for SDC | BMC’s new OOH advertising policy could do more harm than good
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.