Special Coverage – Page 25

‘Brand Tax’: Experts urge for clear guidelines, say ‘brand subscription fee’ can hinder innovation, growth

From Mahindra & Mahindra, Tata Group to ICICI and HSBC, the issue of charging GST on brands and logos used by subsidiaries is complex, with valid arguments on both sides. But one thing is sure, the practical challenges and unintended consequences of ‘brand tax’ require clear guidelines and careful consideration of the broader economic impact.

The tax department urges conglomerates to charge ‘royalty’ fees from their subsidiaries for use of brand names and logos and subsequently pay 18% goods and services tax (GST) on that. Experts discuss how just is this ‘brand tax’.

Cipla competing in beverages as a category | YouTube keeps watch on Broadcasting Bill | Ascential to acquire Effies

Cipla Health Limited, the maker of Nicotex and Prolyte ORS, surpassed the Rs 1000 crore revenue mark last year

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

India should soon see its first Olympics sponsor

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

The IOC currently has 15 top-tier partners, which collectively paid almost $740 million last year in cash and services, though none from India.

Govt’s new rules for surrogate ads | Prasar Bharati’s OTT updates | Amazon veteran Amit Agarwal to oversee India ops

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Ad spends likely down by 30% for alco-bev brands as govt cracks whip on surrogate ads

With the Department of Consumer Affairs planning to soon release elaborate guidelines on surrogate advertising, experts discuss how the swift shift toward stringent regulations is likely to impact the advertising strategy for alcohol manufacturers as they run the risk of being penalised or facing a ban.

Broadcasting Bill draft leaves industry divided; concerns raised over censorship, excessive regulation

High-cost OTT content volumes fell 12% in 2024, FICCI 2025 report says.

With multiple layers of stringency, the second draft proposes to regulate broadcasters, OTTs, and content creators under one umbrella of rules, who are liable for heavy penalties in case of violation.

Breaking: KDMC springs into action, removes two ‘unsafe’ hoardings

On August 2, the frame of a 40x40 ft billboard collapsed at Sahajanand Chowk in Kalyan West, causing minor injuries to bystanders and damaging several vehicles.

Additionally, KDMC has notified railway officials to inspect all hoardings under their jurisdiction to ensure they comply with safety standards.

Hoarding collapse in Maharashtra | IPO-bound FirstCry’s CEO interview: Excl

According to Mahatma Phule Police officials, KDMC had contracted the advertising site for five years starting 2021.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Hoarding collapse in Thane; left two injured, vehicles damaged

According to Mahatma Phule Police officials, KDMC had contracted the advertising site for five years starting 2021.

A large wooden hoarding fell on a busy Shahjanand Chowk area in Kalyan (West) on August 2, amidst heavy rains. People concerned with the matter are being probed.