Special Coverage – Page 25

The unintended consequences of regulating User-Generated Content

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

India’s content and app economy is at a critical juncture. Policymakers have the opportunity to cultivate a digital market that leverages creativity, supports product development, and is globally competitive, writes Koan Advisory’s Vivan Sharan.

TRAI recommendations on National Broadcasting Policy 2024: All you need to know

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

Read all the key highlights from Telecom Regulatory Authority of India (TRAI) recommendations on the formulation of the National Broadcasting Policy 2024.

TRAI’s NBP 2024 recommendations: Authority urges govt to enable SEZs for building ‘content creation hubs’

As one of its stated goals is to establish India as a ‘Global Content Hub’, TRAI has proposed various initiatives for positioning India as a ‘Content Hub’.

National Broadcasting Policy 2024: TRAI recommends infra status for the sector

Written comments on the issues raised in the Consultation Paper are invited from stakeholders by August 1 and counter-comments by August 8, respectively. (Image: Unsplash)

In its recommendations for the NBP 2024, TRAI has sought infrastructure status for the broadcasting status. The authority also added that MIB should digitize the process of granting permissions, approvals and clearances under a single window system.

Govt releases draft guidelines for prevention, regulation of spam calls | TRAI issues Vision, Mission and Goals for National Broadcasting Policy 2024

(Image source: Unsplash)

Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.

India’s self-declaration mandate: A win for consumers, a burden for marketers?

Over time, the mandate could drive a broader evolution within the advertising industry towards higher ethical standards and greater self-regulation. This evolution could lead to the development of industry-wide best practices, fostering a more mature and responsible advertising ecosystem, writes Yasin Hamidani, Director, Media Care Brand Solutions.

The mandate will also create a level of playing field by holding all advertisers to the same standards. This can prevent unethical practices that give some companies an unfair advantage, writes Yasin Hamidani, Director, Media Care Brand Solutions.

The Importance of Ashwini Vaishnaw heading three ministries

“Our intent is to encourage it; that is giving more opportunities to express, share and create new intellectual property,” the minister said.

“The task before Ashwini Vaishnaw is tough and important… it cannot afford ambiguities or playing to the gallery,” writes Mahesh Uppal in this definitive piece on the Minister heading three key ministries in the new NDA government.

Fashion influencer Nancy Tyagi: ‘Influencer success is a blend of hustle and heart’

Building a successful online presence takes grit. I learned early on to develop thick skin and focus on creating content I believed in, says Nancy Tyagi.

Nancy Tyagi discusses her journey from civil service aspirations to navigating the glitzy realm of red carpets. She shares perspectives on influencer culture and offers advice on dealing with internet trolls.

The self-declaration certificate for ads: Prospects, pitfalls, and influence on the sector

Unlike traditional media such as television or radio, where the number of creative elements is limited, digital advertising involves multiple simultaneous creative tests for performance marketing campaigns. This complexity raises questions about the number of declarations required and the feasibility of managing them efficiently, writes Ambika Sharma, Founder & MD, Pulp Strategy.

The requirement for detailed self-declarations is likely to increase compliance costs for digital advertisers, writes Ambika Sharma, Founder & Chief Strategist, Pulp Strategy Communications.