Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Category: Special Coverage
Like Meta and Alphabet, Ola Cabs rebranded to Ola Consumer; Experts decode and warn
Experts say stakeholders of Ola Consumer (earlier Ola Cabs) shouldn’t ignore the core cabs business and brand which helped the company build goodwill in the last decade, as it explores new ventures through Ola Electric, Ola Cabs, Ola Share, Ola Coin, Ola Pay, and AI-startup Krutrim.
Second chapter of Storyboard18’s ‘Share The Spotlight’ initiative coming soon!
The second edition of ‘Share The Spotlight’ will take place in Bengaluru, bringing together leaders to share their spotlight with women sparking change every day.
MIB on Broadcasting Bill | Prasar Bharati’s content sourcing policy
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Exclusive: Prasar Bharati releases Content Sourcing Policy; reveals policies for upcoming OTT
In its ‘Content Sourcing Policy’, Prasar Bharati has mentioned special provisions for ad insertions on its upcoming OTT platform, reveals category of channels and outlines right to increase or decrease the capacity of on-boarding private channels.
BREAKING: MIB to issue fresh draft of Broadcasting Bill post consultations
Following the mixed feedback on the existing draft of the Broadcasting Bill, the Ministry said it would be issuing a fresh draft post a thorough stakeholders consultation.
Dabur CEO on premiumization | BigBasket Co-founder’s exclusive interview | BMC hoarding policy
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Former YouTube CEO Susan Wojcicki dies at 56; Wojcicki was Google’s first marketing exec
Susan Wojcicki was battling cancer for two years.
Brand tax explained | Big salary gaps in Indian communications | Meta and Google bend ad rules
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
India’s digital dilemma: Balancing growth with gaming governance
If illegal betting and gambling is brought under the purview of PMLA, authorities would have greater power to investigate financial transactions, trace illicit proceeds, and impose suitable penalties on those involved, writes Nirupama Soundararajan, Co-Founder and Partner, Policy Consensus Centre.