Category: Special Coverage

Union Budget 2024: Favorable tax policies, push for digital infra, ease of regulations can bolster advertising industry

Indian media and entertainment industry is looking for favorable policy and tax announcements in the upcoming budget for growth. (Image source: Julius Drost, Unsplash)

The media and entertainment industry expects reductions in import duty on newsprint, and revision in DVP rates, among other tax reliefs. It is hoping Modi 3.0 will offer financial support and subsidies for small and medium-sized enterprises (SMEs) and fuel funds in the creator economy.

EXCLUSIVE: Radio sector demands de-linking NOTEF, GST revision, and mandate for ‘radio on mobile’

The rollout is also expected to create new job opportunities and promote local dialects and culture, supporting the government's 'vocal for local' initiative.

During a consultation meeting chaired by Ashwini Vaishnaw, Minister for Railways, Information and Broadcasting, Electronics & Information Technology, stakeholders from the radio sector urged that content restrictions should be removed and news and current affairs content should be allowed on radio. Further, recommendation was made to reduce the GST on radio to 5 percent from 18, at present.

Indian Industry wishlist for Budget 2024: Tax relief, EV push & skill upgradation

The surge in advertising spend will be directed towards regional and localised campaigns, aimed at capturing the growing market share in rural segments in H2 FY25. (Image source: Moneycontrol)

Industry leaders are awaiting measures that will empower their respective sectors and propel the nation towards its $5 trillion dollar ambition.

MIB, industry stakeholders discuss unified content rating system for digital platforms: Exclusive

During a roundtable which was chaired by Ashwini Vaishnaw, Minister for Information and Broadcasting, industry stakeholders emphasised on the need of the rating system. (Image: Amith Nair via Unsplash)

A meeting chaired by MIB’s Ashwini Vaishnaw discussed adopting a unified content rating system for digital platforms.

Stakeholders to meet MIB on July 19 to brainstorm on SDC: Breaking | DD Free Dish pushes to double subscriber base; to focus on premium households

In a letter to the Ministry of Information and Broadcasting, AIDCF stated, "Unlike traditional distribution platform operators (DPOs), these services do not seem to be subject to the same regulatory scrutiny, potentially creating an uneven playing field for Pay TV operators.

Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.

Byju’s crisis: NCLT admits BCCI’s plea for insolvency against the edtech firm

Bjyu's used to be India's leading online education platform, which valued around $22 billion at its peak. But, the company found itself in trouble with the law and central agencies because of subdued demand and irregularities in foreign investments.

The BCCI claimed that Byju’s had defaulted on a payment of Rs 158 crore. The case was first filed on September 8, 2023