Category: Special Coverage

Ola’s rebranding | Oriflame pitch | Pay DTH subscribers plummet

As long as Ola Cabs retains its core goodwill, it would provide a positive halo effect to the rest of the Ola Consumer businesses assuming the new consumer businesses provide equal or superior consumer experiences that customers have received from Ola Cabs.

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Like Meta and Alphabet, Ola Cabs rebranded to Ola Consumer; Experts decode and warn

As long as Ola Cabs retains its core goodwill, it would provide a positive halo effect to the rest of the Ola Consumer businesses assuming the new consumer businesses provide equal or superior consumer experiences that customers have received from Ola Cabs.

Experts say stakeholders of Ola Consumer (earlier Ola Cabs) shouldn’t ignore the core cabs business and brand which helped the company build goodwill in the last decade, as it explores new ventures through Ola Electric, Ola Cabs, Ola Share, Ola Coin, Ola Pay, and AI-startup Krutrim.

Second chapter of Storyboard18’s ‘Share The Spotlight’ initiative coming soon!

After a stellar first chapter in Mumbai, Storyboard18 is bringing 'Share The Spotlight' to the innovation and startup capital of India - Bengaluru with a very special experience on August 30.

The second edition of ‘Share The Spotlight’ will take place in Bengaluru, bringing together leaders to share their spotlight with women sparking change every day.

Exclusive: Prasar Bharati releases Content Sourcing Policy; reveals policies for upcoming OTT

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

In its ‘Content Sourcing Policy’, Prasar Bharati has mentioned special provisions for ad insertions on its upcoming OTT platform, reveals category of channels and outlines right to increase or decrease the capacity of on-boarding private channels.