Category: Special Coverage

Flying Fans: More Indians are travelling for international sports events

Among the major cities, Delhi witnessed a 157 percent increase, Mumbai recorded a 171 percent surge, Pune saw a 203 percent jump, Chennai experienced a 60 percent increase, Bangalore saw a 69 percent rise, Hyderabad recorded a 94 percent surge, Kolkata witnessed a 224 percent increase, and Ahmedabad saw a 154 percent jump in searches for sports training centers.

Demand for international sports tourism is growing among Indians, thanks to a rising middle class, an increasing appetite for unique experiences, and a rising HNI / UHNI segment

Beyond borders, beyond bureaucracy: The VC’s playbook for fintech compliance

VCs have a pivotal role in guiding startups towards responsible growth across borders by balancing innovation with regulatory adherence, writes Pratekk Agarwaal, Founder & General Partner at GrowthCap Ventures.

Recent actions such as those involving Paytm and IIFL underscore the regulatory scrutiny faced by fintech firms, writes Pratekk Agarwaal, Founder & General Partner at GrowthCap Ventures.

How search marketing can adapt in a data-conscious future?

By marrying the creativity and strategic thinking of traditional marketing with the power of data insights, marketers can craft effective campaigns that resonate with audiences while respecting their privacy, writes Prashant Puri, Co-Founder & CEO, AdLift.

Regulations like India’s Digital Personal Data Protection Act (DPDPA) of 2023 have prompted a collective rethinking of how data is collected and used, writes Prashant Puri, Co-Founder & CEO, AdLift.

TRAI puts NCF under forbearance; Watching dish and cable TV may become cheaper

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

TRAI notifies amendments to the regulatory framework for Broadcasting and Cable Services. The authority has released recommendations on Listing of TV channels in Electronic Programme Guide and Upgradation of DD Free Dish platform to an Addressable System.

As govt mulls guidelines, experts call for inclusion of digital, heavy penalties to curb surrogate ads

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

Despite the ASCI and CCPA guidelines in place to curb surrogate advertising, liquor brands frequently exploit loopholes. Industry watchers say the current guidelines lack clear definitions, in addition with weak enforcement mechanisms and insufficient penalties.

The rise of the everyday influencer: How authenticity is winning over mass appeal

While micro-influencer marketing may face some hurdles, its peak in India might still be a few years away. The continuous expansion of digital connectivity and the increasing penetration of social media in tier 2 and tier 3 cities provide ample opportunities for growth, writes Vaibhav Gupta, Co-Founder and Chief Product Officer, KlugKlug.

The evolving consumer preferences towards authentic and relatable content suggest that micro-influencers will remain a valuable asset for brands, writes Vaibhav Gupta, Co-Founder and Chief Product Officer, KlugKlug.

India’s iGaming: Taxed to extinction, or a catalyst for change?

If the Supreme Court denies the requested relief, the consequences for the online gaming industry could be severe. The industry may be driven underground, with more businesses operating in gray areas, writes Aruna Sharma, Development Economist and retd Secretary GoI.

This tax is contentious because the total wagered amount includes both entry fees and prize money, which do not fit neatly into the definitions of goods and services, writes Aruna Sharma, Development Economist and retd Secretary GoI.