Special Coverage – Page 23

Tata Motors media review for Passenger Vehicles business underway? | GroupM elevates Ashwin Padmanabhan to COO

The automobile giant initiated the pitch earlier this year, as previously reported by Storyboard18 exclusively.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Despite ‘retirement’ tag, Virat Kohli, Rohit Sharma brand value to see substantial boost

Virat Kohli's brand value is approximately $228 million, making him one of the most valuable athletes globally. Rohit Sharma's brand value is around $41 million, reflecting his significant influence in cricket and beyond.

Following India’s T20 World Cup 2024 win, both players’ brand values are expected to see a substantial boost. Even for Rahul Dravid, the commercial value has soared immensely post winning the Cup, alongside the winning team.

SEBI’s crackdown on finfluencers to impact advertising in BFSI | India-SA T20 WC final match records peak concurrent viewership of 53 mn

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. (Image: Explorenation via Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Service sector led print ad space with 16% share in Jan-Mar 2024: TAM report

Cars was the top category with 7% share of ad space in Jan-Mar’24. (Representative image by Bank Phrom via Unsplash)

According to the report, ad space per publication witnessed a growth of 17% during Jan-Mar’24 over the same quarter in the previous year.

Hero Motocorp’s media mandate on pitch | Bhawna Sikka to join Adidas India as CMO | iD Fresh Food’s CMO Rahul Gandhi steps down

Publicis Media created a custom platform, "Team Hero MotoCorp" (Team HMC), to manage the account.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

MIB to form core committee to address issues with SDC mechanism | Over 70,000 employees in M&E companies looking for jobs

Storyboard18 first broke the news in June that the media mandate of Hero Motocorp's has called for pitch.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Beyond the jingle: How sound is shaping the future of brands

Whatever positions the two sides take, the one startling finding for me was that a marketing priority is getting into the memory structure of consumers rather than spending hard to persuade consumers, writes Kiran Khalap – Co-founder & MD , chlorophyll.

Tik Tok, Spotify, online concerts, anthems on digital media…’sonic branding’ need not be restricted to a signature sound: any expression that can beguile the ear and is linked to the core of the brand will achieve the objectives, writes Kiran Khalap – Co-founder & MD , chlorophyll.

We don’t go crazy with the idea of buying highly-expensive World Cup inventory: WakefitCo’s co-founder

While marquee properties remain relevant, they're too expensive, and there's a cramped share of voice fight in that period; it's hard to capture the attention and the mindshare of the consumer, says Ramalingegowda.

The Co-founder, Chaitanya Ramalingegowda, shares how the home solution D2C player, that became profitable last fiscal, is looking at 30% revenue growth in the current fiscal (FY25) while taking its offline stores count to 100 and expanding to over 30 cities.