Category: Special Coverage

MIB, industry stakeholders discuss unified content rating system for digital platforms: Exclusive

During a roundtable which was chaired by Ashwini Vaishnaw, Minister for Information and Broadcasting, industry stakeholders emphasised on the need of the rating system. (Image: Amith Nair via Unsplash)

A meeting chaired by MIB’s Ashwini Vaishnaw discussed adopting a unified content rating system for digital platforms.

Byju’s crisis: NCLT admits BCCI’s plea for insolvency against the edtech firm

Bjyu's used to be India's leading online education platform, which valued around $22 billion at its peak. But, the company found itself in trouble with the law and central agencies because of subdued demand and irregularities in foreign investments.

The BCCI claimed that Byju’s had defaulted on a payment of Rs 158 crore. The case was first filed on September 8, 2023

Broadcasters question Prasar Bharati’s role in the private sector: EXCLUSIVE

The newly elected President, Kevin Vaz, remarked, “It is an honour to take on this responsibility at such a transformative time for the media and entertainment sector. India’s appetite for content is unmatched, making it a unique market where all forms of media continue to grow, while Indian content increasingly gains international recognition furthering India’s soft power globally."

During a stakeholders’ consultation meeting, chaired by Ashwini Vaishnaw, Minister for Railways, Information and Broadcasting, Electronics & Information Technology, broadcasters suggested that Prasar Bharati and DD Free Dish restrict itself to DD channels to educate the masses. The cable TV industry has also raised various objections including advertising time on Pay TV channels.

GCPL looks for advertising opportunities in gaming and esports IPs | Prasar Bharati invites applications for allotment of vacant DD Free Dish

During the launch of India’s first indigenous mosquito repellent molecule, Renofluthrin based product - GoodKnight Vaporizer, Ashwin Moorthy, Chief Marketing Officer of GCPL, spoke to Storyboard18 about the brand's plan to invest in gaming and esports as a segment and GCPL’s marketing and advertising strategy for recently acquired RCCL products.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Govt to focus on increasing employment in M&E industry; creating access to tech and funds

“Our intent is to encourage it; that is giving more opportunities to express, share and create new intellectual property,” the minister said.

India will organize the first World Audio Visual & Entertainment Summit from 20th -24th November in Goa. “WAVES as the input and IFFI as the output will establish a major hub for creativity and talent in India,” said Union Minister of Information and Broadcasting, Ashwini Vaishnaw.