Category: Special Coverage

Broadcasters’ resistance casts shadow on ISEC’s prospects for this year

While the ISA-backed ISEC gives more granular data to advertisers which can help them enhance ROI on ad spends, broadcasters fear the big pendulum shift will reveal ‘true’ TRP numbers.

Indian Socio-Economic Classification System (ISEC) rollout is stalled as broadcasters fail to reach a consensus; experts caution advertisers to take note. As broadcasters find testing results unsatisfactory, consultations are underway.

Social media jobs on the rise: 240,000 active talent and growing

The move seeks to prevent tactics that circumvent existing legislation and protect the financial interests of the country’s journalism sector.

From content strategists to content creators and from community managers to influencer marketing executives, several social media-related jobs have been growing in recent times.

India’s most inspirational brand and business leaders to gather to ‘share their spotlight’

(From left to right: Suparna Mitra, Kiran Mazumdar Shaw and Sumit Virmani)

After a blockbuster inaugural edition in Mumbai, Storyboard18 – Network18 Group will bring the unique Share The Spotlight platform to Bengaluru, where industry leaders will gather to illuminate stories of women who spark change every day, learning from their experiences, and in turn ignite a chain of generosity.

Ola’s rebranding | Oriflame pitch | Pay DTH subscribers plummet

As long as Ola Cabs retains its core goodwill, it would provide a positive halo effect to the rest of the Ola Consumer businesses assuming the new consumer businesses provide equal or superior consumer experiences that customers have received from Ola Cabs.

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