Special Coverage – Page 22

BREAKING: Govt takes a big step in promotion of domestic film festivals and Indian content globally

The government has issued guidelines for providing financial assistance to domestic film festivals and guidelines for the release of funds to Indian Missions/Posts through National Film Development Corporation (NFDC) for promotion of Indian Cinema on global platforms.

MIB restricts SDC for ads to food and health sectors | Telangana sets the stage for India’s distinct esports policies: Exclusive

Storyboard18 first broke the news in June that the media mandate of Hero Motocorp's has called for pitch.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Relief for advertisers as MIB restricts SDC for ads to food and health sectors only

Storyboard18 first broke the news in June that the media mandate of Hero Motocorp's has called for pitch.

The government has also restricted the ‘self-declaration certificate’ for ads to an annual upload for Food and Health products and services.

From fantasy to factual: Building trustworthy AI in a world of fabricated data

In finance, an AI model could mistakenly mark valid financial deals as fake, which would slow down operations and add extra problems that aren't necessary. On the contrary, it could fail to detect actual fraudulent activity, leading to significant financial losses, writes Prateek Sethi, founder of TRIP, a communication design house.

AI hallucinations often emerge as inaccurate forecasts, false positives, or false negatives, writes Prateek Sethi, founder of TRIP, a communication design house.

The crumbling cookie: Brands’ new playbook for winning hearts (and data)

Godrej Consumer Products Ltd (GCPL) is spending more on brands, automation, and SKU rationalization

The rise in identity theft, financial fraud, and hacking incidents highlights the urgent need for robust data protection measures, writes Chaitanya A C V, Director, Paid Social, GALE India.

BREAKING: MIB advisory on SDC; Only Food & Health sectors to upload self-declaration certificate for ads

On June 25, Ministry, while addressing the issues and softening its stance on the SDC matter, noted that it wants to work towards limiting the scope to the food and health sector. (Representative image by Josh Frenette via Unsplash)

The advisory by the Ministry of Information and Broadcasting comes after it met with
the industry stakeholders including Meta, Google, ISA, DNPA, and others on June 25, where it acknowledged the suggestion to limit the mandate to the food and health sectors only.

Sharan Hegde on fundamentals for finfluencers on promoting claims | Homegrown Twitter-copy Koo to shut down after failed acquisition talks

In his LinkedIn post, Hegde acknowledged the challenges of rapid growth, stating, "Needless to say, when you grow at such a lightning speed, you are bound to make some mistakes with hiring and redundant expenses." This round of layoffs marks the company's first cost-cutting measure since its inception.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Crackdown on surrogate ads: Government to soon issue elaborated guidelines for advertisers

CCPA has made the decision to safeguard and advance consumer rights by ensuring that no false or misleading advertisements of goods or services are published, in accordance with the provisions of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

Having observed liquor brands flouting the current misleading ads regulations and ASCI guidelines, the Department of Consumer Affairs is working on releasing these guidelines soon. The committee is already near finalising the guidelines.

Bhopal illegal hoardings pose threat to motorists safety

Under sections of the MP Outdoor Advertisement Media Rules, 2017, the MP govt has the power to take action against the illegal hoardings. The rules also include provisions for penalties and offences. (Representative Image: Nick Fewings via Unsplash)

On Sunday, supporters of political groups put up large posters on VVIP roads in the state’s capital Bhopal. Given the onset of the monsoon season, these poster often fall off their suspenders or are uprooted from their spots, putting motorists at risk.

The ROI of laughter: How memes drive marketing results

Captivating visuals and witty content gets shared widely at lightning speed across social media platforms, garnering massive reach and engagement organically at an exponential rate, all while saving significant marketing costs, writes Mehul Gupta is the Co-Founder & CEO of SoCheers.

Meme marketing allows brands to emphasise their awareness of pop-culture, positioning them as relevant and well-versed, which resonates well with the generation raised on the internet, writes Mehul Gupta, Co-Founder & CEO of SoCheers.