Category: Special Coverage

‘For others to believe in you, it is important to believe that you can do it’: Bayer Consumer Health’s Ritu Mittal

“Focus on quality over quantity. Focus on what you are doing at that point of time. When you are at home with your child, focus on that. When you are in the office, just focus on work,” she said.  

At Storyboard18’s Share The Spotlight event, Mittal shared an observations and pieces of advice from her career and how it helped her achieve work-life balance.

The future of B2C communication: From text to cinematic experiences

Cinematic experiences offer a unique opportunity to connect with audiences on a deeper level, creating memorable interactions that go beyond the capabilities of traditional text-based methods, says Pankaj K Arora, Co-Founder, Whilter.ai.

Interactive content is a dynamic blend of engaging visuals and user-driven interactions, allowing consumers to actively engage in real time instead of passively consume, writes Pankaj K Arora, Co-Founder, Whilter.ai.

Revolutionizing digital advertising: Embracing the future through programmatic strategies

According to Vishal Singh, country head, Xapads, Today, automation, AI, data analytics, and programmatic advertising have become the cornerstones of ad buying and selling that ensure increased returns.

A unified CTV platform is poised to be a game changer, allowing brands to manage media buying through a single interface, leading to precise targeting, flexibility, scalability and cost-effectiveness, writes Vishal Singh, Country Head – India, Xapads Media.

Wipro-owned Santoor shortlists Ogilvy and Tilt after multi-agency pitch: Exclusive

In 1985, Santoor was launched as a soap with ingredients like sandalwood and turmeric. Santoor was relaunched with its classic sandalwood and turmeric soap Santoor Orange and introduced a new campaign which was developed by Fortuity Communications, an event management, advertising and marketing company. (Stills from the ad)

Wipro-owned Santoor has shortlisted Ogilvy India and Tilt Brand Solutions for two projects.

The evolving role of the CMOs in the age of AI

Shalini Jain, Partner, Consumer Practice, WalkWater Talent Advisors Private Limited

Earlier the organisations were heavily dependent on consumer data provided by different research agencies which was mostly collected manually, but today there is a paradigm shift in the way data is collected, writes Shalini Jain, Partner – Consumer Practice, WalkWater Talent Advisors Private Limited.