Despite the ASCI and CCPA guidelines in place to curb surrogate advertising, liquor brands frequently exploit loopholes. Industry watchers say the current guidelines lack clear definitions, in addition with weak enforcement mechanisms and insufficient penalties.
Category: Special Coverage
The rise of the everyday influencer: How authenticity is winning over mass appeal
The evolving consumer preferences towards authentic and relatable content suggest that micro-influencers will remain a valuable asset for brands, writes Vaibhav Gupta, Co-Founder and Chief Product Officer, KlugKlug.
India’s iGaming: Taxed to extinction, or a catalyst for change?
This tax is contentious because the total wagered amount includes both entry fees and prize money, which do not fit neatly into the definitions of goods and services, writes Aruna Sharma, Development Economist and retd Secretary GoI.
BMC’s draft guidelines to regulate hoardings are to be unveiled today
The guidelines from the Brihanmumbai Municipal Corporation come after the tragic Ghakopar incident of an illegal ad hoarding collapse that took 17 lives, in May. In its investigation, BMC found 306 unauthorised hoardings in the city.
EXCLUSIVE: MIB’s Ashwini Vaishnaw holds introductory meetings with industry bodies
This marks Ashwini Vaishnaw’s first meeting with the industry bodies. He took charge of the Ministry for Railways, lnformation and Broadcasting, and Electronics & Information Technology, three weeks ago.
BREAKING: Govt takes a big step in promotion of domestic film festivals and Indian content globally
The government has issued guidelines for providing financial assistance to domestic film festivals and guidelines for the release of funds to Indian Missions/Posts through National Film Development Corporation (NFDC) for promotion of Indian Cinema on global platforms.
MIB restricts SDC for ads to food and health sectors | Telangana sets the stage for India’s distinct esports policies: Exclusive
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Relief for advertisers as MIB restricts SDC for ads to food and health sectors only
The government has also restricted the ‘self-declaration certificate’ for ads to an annual upload for Food and Health products and services.
From fantasy to factual: Building trustworthy AI in a world of fabricated data
AI hallucinations often emerge as inaccurate forecasts, false positives, or false negatives, writes Prateek Sethi, founder of TRIP, a communication design house.
The crumbling cookie: Brands’ new playbook for winning hearts (and data)
The rise in identity theft, financial fraud, and hacking incidents highlights the urgent need for robust data protection measures, writes Chaitanya A C V, Director, Paid Social, GALE India.