Category: Special Coverage

The quiet revolution: AI humanoids in enhancing brand recall

Unlike traditional media such as television or radio, where the number of creative elements is limited, digital advertising involves multiple simultaneous creative tests for performance marketing campaigns. This complexity raises questions about the number of declarations required and the feasibility of managing them efficiently, writes Ambika Sharma, Founder & MD, Pulp Strategy.

In an era where branded digital interactions are often dismissed as fleeting and impersonal, a quiet revolution is reshaping how brands connect with consumers, writes Ambika Sharma, Founder & MD, Pulp Strategy.

MIB’s Sanjay Jaju hosts the first-ever Bharat Parv at Cannes Film Festival

Secretary, Ministry of Information and Broadcasting Sanjay Jaju hosted the first-ever Bharat Parv, an evening to celebrate the culture, cuisine and handicrafts of India along with Indian cinema at the French Riviera at the ongoing Cannes Film Festival.

More than 250 delegates attend the evening that showcased Indian culture, cuisine and cinema at the global platform – Cannes Film festival. Poster for 55th International Film Festival of India unveiled.

Greater Chennai Corporation removes 460 unauthorised hoardings

PCMC has called for rules and regulations in place by stating that the advertisers and landowners should check whether permissions, especially from sky signs and licenses department were obtained.

So far, 460 unauthorised hoardings have been removed. Out of this, 250 have been removed along with their structures as their height crossed the 30 feet limit.

Author Amitav Ghosh’s forewarning about Mumbai billboards comes to light post recent billboard tragedy

Post the incident on Monday, Ghosh took to X addressing the urgency of mitigating such risks. "The recent storm was nowhere near as damaging as a major cyclone would be. Mumbai really needs to cut back drastically on billboards,” he said.

Ghosh is known for his fiction and non fiction works highlighting environmental issues. In his book ‘The Great Derangement: Climate Change and the Unthinkable’, he had forewarned about Mumbai billboards becoming “deadly projectiles” during cyclones.

Mumbai hoarding collapse: BMC issues notice to railway authorities; Hoardings above 40×40 size to be removed

PCMC has called for rules and regulations in place by stating that the advertisers and landowners should check whether permissions, especially from sky signs and licenses department were obtained.

The BMC said in a release issued on May 15, that the notices have been sent to the authorities for the removal of hoardings above 40 x 40 feet size, under Section 30 (2) (V) of the Disaster Management Act, 2005.