Special Coverage – Page 30

Radio sector demands GST revision | India’s last female esports roster shut

The rollout is also expected to create new job opportunities and promote local dialects and culture, supporting the government's 'vocal for local' initiative.

Storyboard18’s FAST-FIVE bring you top five news updates from the world of advertising, marketing and business of brands.

Union Budget 2024: Favorable tax policies, push for digital infra, ease of regulations can bolster advertising industry

Indian media and entertainment industry is looking for favorable policy and tax announcements in the upcoming budget for growth. (Image source: Julius Drost, Unsplash)

The media and entertainment industry expects reductions in import duty on newsprint, and revision in DVP rates, among other tax reliefs. It is hoping Modi 3.0 will offer financial support and subsidies for small and medium-sized enterprises (SMEs) and fuel funds in the creator economy.

EXCLUSIVE: Radio sector demands de-linking NOTEF, GST revision, and mandate for ‘radio on mobile’

The rollout is also expected to create new job opportunities and promote local dialects and culture, supporting the government's 'vocal for local' initiative.

During a consultation meeting chaired by Ashwini Vaishnaw, Minister for Railways, Information and Broadcasting, Electronics & Information Technology, stakeholders from the radio sector urged that content restrictions should be removed and news and current affairs content should be allowed on radio. Further, recommendation was made to reduce the GST on radio to 5 percent from 18, at present.

MIB, industry stakeholders discuss unified content rating system for digital platforms | Media.Monks rebrands as ‘Monks’

During a roundtable which was chaired by Ashwini Vaishnaw, Minister for Information and Broadcasting, industry stakeholders emphasised on the need of the rating system.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Indian Industry wishlist for Budget 2024: Tax relief, EV push & skill upgradation

Rural Barometer Report 2025 highlighted how India’s rural consumers are recalibrating their choices amidst economic strain, while embracing digital platforms at an unprecedented pace.

Industry leaders are awaiting measures that will empower their respective sectors and propel the nation towards its $5 trillion dollar ambition.

MIB, industry stakeholders discuss unified content rating system for digital platforms: Exclusive

During a roundtable which was chaired by Ashwini Vaishnaw, Minister for Information and Broadcasting, industry stakeholders emphasised on the need of the rating system. (Image: Amith Nair via Unsplash)

A meeting chaired by MIB’s Ashwini Vaishnaw discussed adopting a unified content rating system for digital platforms.

EXCLUSIVE: BMC mulls releasing new outdoor advertising policy by August-end

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

Brihanmumbai Municipal Corporation (BMC) has drafted a revised OOH advertising policy following the Ghatkopar incident which mandates hoarding height at not more than 100 ft and could ban video ads on DOOH.

Stakeholders to meet MIB on July 19 to brainstorm on SDC: Breaking | DD Free Dish pushes to double subscriber base; to focus on premium households

MIB advisory, issued on April 22, references a Delhi High Court order which underscores the importance of making digital content accessible to PwDs.

Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.

EXCLUSIVE: DD Free Dish pushes to double subscriber base; to focus on premium households

In the 2024 MPEG-2 e-auction, Prasar Bharati reportedly earned Rs 1,156 crore from selling 64 slots.

In May, Prasar Bharati announced plans to increase DD Free Dish slots next year. The pubcaster is getting a new transponder to increase the number of slots as the demand remains high.