Special Coverage – Page 31

Govt’s new rules for surrogate ads | Prasar Bharati’s OTT updates | Amazon veteran Amit Agarwal to oversee India ops

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Ad spends likely down by 30% for alco-bev brands as govt cracks whip on surrogate ads

With the Department of Consumer Affairs planning to soon release elaborate guidelines on surrogate advertising, experts discuss how the swift shift toward stringent regulations is likely to impact the advertising strategy for alcohol manufacturers as they run the risk of being penalised or facing a ban.

Broadcasting Bill draft leaves industry divided; concerns raised over censorship, excessive regulation

OTT platforms generated INR 129 billion in revenue in 2024, expected to hit INR 185 billion by 2027.

With multiple layers of stringency, the second draft proposes to regulate broadcasters, OTTs, and content creators under one umbrella of rules, who are liable for heavy penalties in case of violation.

Breaking: KDMC springs into action, removes two ‘unsafe’ hoardings

On August 2, the frame of a 40x40 ft billboard collapsed at Sahajanand Chowk in Kalyan West, causing minor injuries to bystanders and damaging several vehicles.

Additionally, KDMC has notified railway officials to inspect all hoardings under their jurisdiction to ensure they comply with safety standards.

Hoarding collapse in Maharashtra | IPO-bound FirstCry’s CEO interview: Excl

According to Mahatma Phule Police officials, KDMC had contracted the advertising site for five years starting 2021.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Hoarding collapse in Thane; left two injured, vehicles damaged

According to Mahatma Phule Police officials, KDMC had contracted the advertising site for five years starting 2021.

A large wooden hoarding fell on a busy Shahjanand Chowk area in Kalyan (West) on August 2, amidst heavy rains. People concerned with the matter are being probed.

Cab aggregators largest culprits in dark patterns, says Rohit Kumar Singh | 45% fall between Rs 22.5-Rs 62.5 lakh in Corp Comm salaries

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Festive season boosts travel demand, flight bookings see 40-50% YoY increase in mid-August

Travel revival, spiritual and international travel gain popularity among Indian tourists (Photo: Unsplash)

Dehradun has witnessed a 69% YoY increase in flight bookings between 14-20 August, followed by Delhi (60%), Kolkata (58%), Bengaluru (33%), and Hyderabad (29%)

Corporate Communication Salaries: 45% fall between Rs 22.5-Rs 62.5 lakh, reveals report

The starting salaries for in-house communications roles for freshers are typically around Rs 5.3 lakh-5.8 lakh

The median in-house salaries increase with experience, with an average factor of roughly Rs 2.3 lakh for every year of experience.