The advisory by the Ministry of Information and Broadcasting comes after it met with
the industry stakeholders including Meta, Google, ISA, DNPA, and others on June 25, where it acknowledged the suggestion to limit the mandate to the food and health sectors only.
Category: Special Coverage
Sharan Hegde on fundamentals for finfluencers on promoting claims | Homegrown Twitter-copy Koo to shut down after failed acquisition talks
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Crackdown on surrogate ads: Government to soon issue elaborated guidelines for advertisers
Having observed liquor brands flouting the current misleading ads regulations and ASCI guidelines, the Department of Consumer Affairs is working on releasing these guidelines soon. The committee is already near finalising the guidelines.
Bhopal illegal hoardings pose threat to motorists safety
On Sunday, supporters of political groups put up large posters on VVIP roads in the state’s capital Bhopal. Given the onset of the monsoon season, these poster often fall off their suspenders or are uprooted from their spots, putting motorists at risk.
The ROI of laughter: How memes drive marketing results
Meme marketing allows brands to emphasise their awareness of pop-culture, positioning them as relevant and well-versed, which resonates well with the generation raised on the internet, writes Mehul Gupta, Co-Founder & CEO of SoCheers.
Tata Motors media review for Passenger Vehicles business underway? | GroupM elevates Ashwin Padmanabhan to COO
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Despite ‘retirement’ tag, Virat Kohli, Rohit Sharma brand value to see substantial boost
Following India’s T20 World Cup 2024 win, both players’ brand values are expected to see a substantial boost. Even for Rahul Dravid, the commercial value has soared immensely post winning the Cup, alongside the winning team.
SEBI’s crackdown on finfluencers to impact advertising in BFSI | India-SA T20 WC final match records peak concurrent viewership of 53 mn
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Service sector led print ad space with 16% share in Jan-Mar 2024: TAM report
According to the report, ad space per publication witnessed a growth of 17% during Jan-Mar’24 over the same quarter in the previous year.
India T20 World Cup Win: BCCI announces Rs 125 crore prize money for the Indian squad
The BCCI’s Jay Shah also commended the team’s dedication, hard work, and unyielding spirit. “Led by Rohit Sharma, and ably assisted by Virat Kohli, Jasprit Bumrah, and others, they have fulfilled the dreams and aspirations of 1.4 billion Indians,” he said.