Category: Special Coverage

SEBI’s crackdown on finfluencers to impact advertising in BFSI | India-SA T20 WC final match records peak concurrent viewership of 53 mn

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. (Image: Explorenation via Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

India T20 World Cup Win: BCCI announces Rs 125 crore prize money for the Indian squad

The number of categories, advertisers and brands increased by 67%, 76% and 83% respectively during ICC T20 WC’24 over ICC T20 WC’22.

The BCCI’s Jay Shah also commended the team’s dedication, hard work, and unyielding spirit. “Led by Rohit Sharma, and ably assisted by Virat Kohli, Jasprit Bumrah, and others, they have fulfilled the dreams and aspirations of 1.4 billion Indians,” he said.

PM Narendra Modi introduces hashtag #Cheer4Bharat as nation gears up for Paris Olympics

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

The PM conveyed the nation’s collective hope for a stellar performance in the Paris Olympics, urging everyone to rally behind the athletes using the hashtag #Cheer4Bharat.

Beyond the jingle: How sound is shaping the future of brands

Whatever positions the two sides take, the one startling finding for me was that a marketing priority is getting into the memory structure of consumers rather than spending hard to persuade consumers, writes Kiran Khalap – Co-founder & MD , chlorophyll.

Tik Tok, Spotify, online concerts, anthems on digital media…’sonic branding’ need not be restricted to a signature sound: any expression that can beguile the ear and is linked to the core of the brand will achieve the objectives, writes Kiran Khalap – Co-founder & MD , chlorophyll.

We don’t go crazy with the idea of buying highly-expensive World Cup inventory: WakefitCo’s co-founder

While marquee properties remain relevant, they're too expensive, and there's a cramped share of voice fight in that period; it's hard to capture the attention and the mindshare of the consumer, says Ramalingegowda.

The Co-founder, Chaitanya Ramalingegowda, shares how the home solution D2C player, that became profitable last fiscal, is looking at 30% revenue growth in the current fiscal (FY25) while taking its offline stores count to 100 and expanding to over 30 cities.

EXCLUSIVE: MIB to form core committee to address issues with ‘self-declaration certificate’ mechanism

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

In its meeting with the industry stakeholders including Meta, Google, ISA, DNPA, and others on June 25, the Ministry of Information and Broadcasting also acknowledged the suggestion to limit the mandate to the food and health sectors only. MIB is to submit its affidavit to the Supreme Court on July 9th and a core committee will enable a fair and diverse representation.

OTT and TV audiences: One measurement system, one currency or multiple currencies? | Interpublic to sell digital marketing agency R/GA to TCS: Report

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.