Category: Special Coverage

The growth of programmatic advertising in India

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

Programmatic advertising enables granular audience targeting based on demographics, interests, behaviour, and contextual relevance, says Yasin Hamidani, Director, Media Care Brand Solutions.

The AI revolution in marketing: Insights from top CMOs at Storyboard18 Visionaries

AI is not just a buzzword but a transformative tool that is reshaping the way businesses connect with their audience.

These insights from industry leaders underscore the growing importance of AI in marketing. As AI continues to evolve, marketers need to embrace it as a tool to enhance customer experiences, drive engagement, and ultimately achieve business growth.

Gen Z subcultures: What does it mean for youth brands?

Gen Zers are tech-savvy, progressive, globally-connected, individualistic and radically inclusive, to mention just a few of their characteristics. (Representative Image: Joel Muniz via Unsplash)

To begin with, Gen Zers are a difficult-to-define generation. It’s the fluidity and fierce independence that has made Gen Zers so challenging to get through for brands, says Rahul Arora, National Sales Head, Rusk Media.

Mental health in remote work: Addressing the psychological impacts and coping mechanisms for remote workers

Cloud computing has emerged as the foundation for remote workers, offering scalable infrastructure, storage, and software-as-a-service (SaaS) applications accessible from anywhere. says Job van der Voort, CEO, Remote.

Asynchronous communication encourages thoughtful responses and reduces hurried decisions, ultimately resulting in better outcomes and productivity for the employees, writes Job van der Voort, CEO, Remote.

To celeb and how? Navigating the nuances of celebrity endorsements in modern branding

In a departure from traditional celebrity-centric campaigns, Stella's print ads ingeniously feature Beckham as a hand model, while outdoor ads spotlight his iconic tattoos. This approach not only captures attention but also emphasizes the shared experience and authenticity associated with enjoying a Stella Artois.

Modern brands are crafting more nuanced campaigns that go beyond simply showcasing a famous face, writes Rahul Talwar, Chief Marketing Officer, Max Life Insurance.

Reliance Industries Q4 results: Annual revenue crosses a record Rs 10 lakh crore

Commenting on the results, Mukesh Ambani, Chairman and MD, RIL said: “...All segments have posted a robust financial and operating performance. This has helped the Company achieve multiple milestones."

Reliance Industries Ltd (RIL) reported a record annual consolidated revenue of over Rs 10 lakh crore, driven by continued growth momentum in consumer businesses and upstream business.

From eyeballs to dollars: Monetization is the next wave of innovation for Streaming Platforms

No doubt, the growth of regional OTT platforms highlights the increasing demand for localised content, posing a potential challenge to global giants like JioCinema, Netflix, Disney+Hotstar, and Amazon Prime Video. (Image source: Unsplash)

India’s TV industry which reaches 700 million viewers garners subscription revenue of ~$5 billion – that is a mere $7-8 per user per year, writes Siddharth Jhawar , General Manager, Moloco India.

What if your next beauty secret is powered by AI?

The study has identified GenZ and young millennials along with customers in non-metro cities as the audiences spearheading beauty consumption and growth. (Image via Moneycontrol)

Bharath Venkatesh, Associate Director Marketing, Flyfish writes that AI-powered search capabilities understand context beyond keywords, enhance product discovery, and guide customers to find the products they love.