Category: Social Media

69% of India’s top 100 digital influencers fail to meet advertising guidelines: ASCI

Live music and concerts are becoming more popular, with a 43% increase in searches for events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts. (Image Source: Zoozoothemes)

Fashion & Lifestyle with 27.5%, Telecom Products with 21.7% and Personal Care with 13% are the sectors which emerged as the top three violators and accounted for 62% of the violations.

SEBI cracks down on ‘Finfluencers’ with new rules on stock market education

According to the new circular, any person or entity providing stock-market education must avoid providing investment advice or making performance claims unless they are registered with SEBI. (Representational image via Unsplash)

In a circular issued late on January 29, 2025, SEBI clarified that individuals offering stock market education can no longer use live market prices in their teachings.

Meta’s AI ambitions soar; Mark Zuckerberg frames 2025 as a pivotal year for AI

The new product enhancements—currently set for global testing with select advertisers—bring a fresh wave of AI-driven optimization to Meta's Ads Manager, promising smarter and more efficient campaign management.

Meta also plans to reduce its workforce by 5%, a move that could affect approximately 3,600 employees, as per reports.

Union Budget 2025: M&E sector seeks GST revision on digital services, investment in skill development

Indian media and entertainment industry is looking for favorable policy and tax announcements in the upcoming budget for growth. (Image source: Julius Drost, Unsplash)

The media and entertainment sector anticipates simplified regulatory frameworks, a conducive environment for innovation, and initiatives that enhance the digital and technical skills of the workforce.

From Diljit Dosanjh to Coldplay, concert fever rises: Is it a new era for concerts, brands, and artists?

Coldplay band's lead singer Chris Martin performs at Mumbai's DY Patil stadium on 21 January.

From foreign artists to homegrown stars, live concerts are transforming India’s entertainment landscape, offering brands a stage for new opportunities and fans an unforgettable experience.

InMobi’s Vasuta Agarwal on data privacy, omnichannel marketing and quick commerce

Data privacy will continue to be a focal point as stricter regulations unfold. As cookies and traditional identifiers fade into obsolescence, brands will be forced to adopt privacy-first advertising strategies, adjusting to a rapidly changing ecosystem, says Vasuta Agarwal.

Verticals such as quick commerce have experienced significant growth, which has translated into increased advertising and marketing spends on our platform, says Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi.