Clients, creativity, talent and compensation – independent ad firms’ founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?
Category: Social Media
Storyboard18 DNPA Conclave: Experts weigh in on opportunities and challenges of AI’s expanding role in media
Experts at the Storyboard18 DNPA Conclave said the new AI Large Language Models (LLM) have eliminated biases, empowering small media companies to personalize content and leverage data.
Govt advocates effective monitoring of AI regulation, fair compensation for media houses: Storyboard18 DNPA Conclave
At Storyboard18 DNPA Conclave 2025, Information & Broadcasting Ministry and MeitY shared plans to soon launch AI foundational model, urged for effective AI regulatory framework and endorsed fair revenue sharing among publishers and big tech firms like Meta and Google.
EU’s Michael McNamara: Key challenge in AI regulation is balancing innovation with copyright protection
Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, Member of the European Parliament, Michael McNamara said, “AI is being compared to the advent of the Industrial Revolution. It’s influencing now, increasingly, who gets hired, who gets policed, how we interact online.”
Member of the European Parliament Brando Benifei: AI content needs transparency rules
Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, Member of the European Parliament Brando Benifei said, “We must establish common rules to address high-risk AI applications, cybersecurity threats, and AI’s use in warfare, which poses extreme dangers.”
Dabur India’s Rajiv Dubey explains how honey regained consumer trust with AI
‘Dabur India is placing significant emphasis on AI technology, including research demand forecasting, marketing, advertising, and optimizing spending,’ says Dabur India’s VP in Marketing, Rajiv Dubey
Media leaders weigh the promise and perils of Artificial Intelligence in Media at Storyboard18 DNPA Conclave
At the second edition of Storyboard18 DNPA Conclave in New Delhi, experts weighed in on the benefits and drawbacks of Artificial Intelligence adoption in media
Global top researchers involved in assessing 67 proposals for domestic AI foundational model: Abhishek Singh, MeitY
Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, Abhishek Singh, Additional Secretary, Ministry of Information and Technology, talks about the importance of AI literacy and how the Ministry is working with other departments, including Prasar Bharati, to share datasets to build its own LLM for India AI mission.
Without fair compensation, quality journalism will be compromised: Sanjay Jaju at Storyboard18 DNPA Conclave
Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, Sanjay Jaju, Secretary of the Ministry of Information and Broadcasting, delivered a special address on the need for a transparent revenue sharing mechanism to protect the integrity of journalism in the digital age.
India’s Got Latent controversy: Maharashtra Cyber Cell interrogates Apoorva Mukhija aka ‘The Rebel Kid’
On Monday, Ashish Chanchlani and Ranveer Allahbadia voluntarily approached the Maharashtra Cyber Cell to record their statements in connection with the case.