Interviews – Page 6 – storyboard18

Adani Sportsline’s Sanjay Adesara on how corporate backing can elevate both player and chess

Sanjay Adsera, Chief Business Officer, Adani Sportsline

Sanjay Adesara , Chief Business Officer, Adani Sportsline talks about factors causing the recent surge in interest and participation in chess, opportunities for corporate investment in chess and more.

India’s digital transformation drives success for OMD’s innovative strategy: Charlotte Lee

Charlotte Lee, CEO, OMD Asia Pacific, stated, "We have kept a close eye on advancements across Commerce and Data. With APAC’s ecommerce penetration rate forecasted to grow to 35% by 2026 and Retail Media predicted to capture 25 percent of total global ad spend by 2030, advances in commerce will be transformative and critical to the future success of clients and agencies."

In an exclusive interview with Storyboard18, Charlotte Lee, CEO of OMD Asia Pacific, discusses the agency’s successful strategies, focus on digital transformation, and plans for leveraging data, AI, and creative media to drive growth in 2024.

A planner needs to be a guardian to the brand, says FCB Kinnect’s Priyanka Nair

Priyanka Nair, national strategy director at FCB Kinnect, highlighted, "IPL followed by elections are great events. A planner should be having a deeper understanding of what is impactful during these events. Events like IPL happen on a yearly basis, and elections on a five-yearly basis. How an idea impactfully and effectively delivers for the brand's growth is something that one needs to do as a planner."

Priyanka Nair, national strategy director at FCB Kinnect, in a conversation with Storyboard18 explained that doing the rigour, having a point of view followed by asking questions stands paramount.

We want to own the narrative on hydration in the country: Bisleri’s Tushar Malhotra

Tushar Malhotra, Director of Sales & Marketing, Bisleri

Tushar Malhotra, Director of Sales & Marketing, Bisleri discusses the genesis of the CGI IPL campaign and how it maximized the return on investments and digs deeper into the hydration partnership with the five IPL teams.

TheSmallBigIdea on how CTV in India signals a significant shift in the advertising landscape

Manish Solanki, COO and Co-founder, TheSmallBigIdea (left) and Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea (right)

Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea and Manish Solanki, COO and Co-founder, TheSmallBigIdea outline digital ad spends propelled by IPL 2024, importance of CTV in India, the essence of ‘ThatsMyGame’ and “DilSeIndianSpiritSeMumbaiIndians” campaigns and more.

Angel One’s Prabhakar Tiwari on winning the IPL ad game

“This achievement is a testament to the hard work and dedication of our incredible team and our agency partners. It's a significant milestone in our first year as an IPL sponsor with comparatively modest spends,” says Prabhakar Tiwari ~ PT, chief growth officer, Angel One.

Prabhakar Tiwari, chief growth officer, Angel One anticipates reaching out to at least 500 million potential customers this IPL season.

Rooter introduces battle-royale format for Grand Theft Auto in India

Dipesh Agarwal, Co-founder and COO, Rooter

Dipesh Agarwal, Co-founder and COO, Rooter discusses how Rooter’s decision to introduce a battle-royale format for GTA in India stems from its strategic focus on providing distinctive content to gamers in India, particularly within the realm of esports.

Amazon India’s Harsh Goyal on why should customers go for Amazon Fresh in the age of quick commerce

Manoj Bajpayee in one of the Amazon Fresh ad campaigns

The character ‘Ghanshyaam’, played by Manoj Bajpayee in the Amazon Fresh ad campaigns – ‘Nahi toh Mehenga Padega’, embodies the problem that a common person has with buying groceries online, says Harsh Goyal, Director – Grocery, Amazon India.

myTrident’s Neha Gupta Bector on partnering with Kareen Kapoor Khan and Sharmila Tagore

The COVID-19 pandemic brought a significant shift in consumer behavior, with more people investing in their homes, a well-furnished home enhances the overall atmosphere and happiness, which aligns perfectly with our ethos of providing high-quality products at affordable prices, akin to IKEA, says Neha Gupta Bector.

myTrident’s ideal target demographic encompasses women aged 25 to 65, who seek to cultivate an aura of refined elegance within their surroundings, says Neha Gupta Bector, chairperson, myTrident.

In-house content team brings user empathy: Paarth Dhar of Angel One

Paarth Dhar, VP - New Growth Opportunities at Angel One.

The VP – New Growth Opportunities at Angel One, Paarth Dhar, speaks exclusively to Storyboard18, about the company’s newly launched digital-first brand ‘Fin One’ for enhancing financial literacy and its upcoming content offerings.