Category: Interviews

Shree Cement’s Sushrut Pant: CTV has high potential but is underutilised

Sushrut Pant, head of marketing, Shree Cement, highlighted, "These are the three trends of sharp product propositions, relationships with the network and this whole idea of building smart has characterised our journey up till now. And now we are taking all of these things and also now adding the whole aspect of brand building, brand proposition and winning the IHBs, or the individual homebuilders, through our brands as sort of the next pillar."

Sushrut Pant, head of marketing, Shree Cement, in an interaction with Storyboard18 highlighted, “CTV offers the combination of a big screen, but with digital-like sharp targeting. The scale of CTV is still something which has not yet reached a tipping point. Having said that, since we are omnichannel, our content would be reaching the CTV, but I think it’s definitely a trend to look out for.”

SAP India’s Sanket Deodhar: Through GROW with SAP, we are making SAP reachable for startups

Sanket Deodhar, vice president and head of digital natives, SAP India, "With India becoming such a prominent story, more than 60 percent of the GDP today touches the SAP system. We have a very big responsibility to ensure that our customers are prepared for the volatility that is there in the market today or in the globe today."

“With GROW with SAP for scale-ups, we are ensuring that the programs enable startups to start using our Generative AI and business AI capabilities right from day one,” says Sanket Deodhar, vice president and head of digital natives, SAP India.

Sachin Tendulkar and Ageas Federal Life Insurance challenge conventional notions of financial planning

Sachin Tendulkar was chosen as the face of this campaign due to his universal appeal and inspirational life journey. His debut at such an early age serves as a metaphor for the significance of early financial planning, resonating strongly with parents and individuals alike.

Erum Kidwai, Sr. Vice President and Head Marketing, Ageas Federal Life Insurance discusses the latest annual campaign with Sachin Tendulkar, women’s increasing influence in insurance purchase decisions, and the company’s adoption advanced VFX and animated storytelling.

MobiKwik’s Upasana Taku: By 2028, 800 million plus Indians will transact via digital mediums

Today, India has about 400 million users i.e. around 30 percent of Indians are actively transacting via digital medium, says Upasana Taku, cofounder and CFO, MobiKwik.

Upasana Taku, co-founder and CFO of MobiKwik shares her thoughts on receiving an award from the President for being the first woman to lead a payment startup, need for diversity and inclusion but not at the cost of favouritism, artificial intelligence, the fintech landscape and more.

IPL and elections combined could result in 20-30 percent higher Adex quarter-on-quarter: IPG Mediabrands’ Hema Malik

"GECs consistently perform well during this period due to their loyal family audience base. Additionally, there has been an increase in Pay homes, indicating significant contributions from Tier 2/3 cities across all three genres: News, Sports, and Entertainment," said Hema Malik, Chief Investment Officer, IPG Mediabrands India.

Storyboard18 caught up with Hema Malik, Chief Investment Officer, IPG Mediabrands India to understand what sort of shift there has been in ad spends in the last two months, the top spending categories, major reasons behind the AdEx surge and more.

Brands are at their strongest when they serve up the story their audience expects: MullenLowe Lintas’ S.Subramanyeswar

"The one size fits all approach to marketing or brand building does not seem to work anymore in the context of angularly rising ‘many India’s,’" said Subbu.

Storyboard18 caught up with S.Subramanyeswar, Group CEO – India and Chief Strategy Officer – APAC of MullenLowe Group to break down the State of State’s initiative and understand its intricacies and how it will benefit India and its brands in the long run.

Max Life Insurance’s Rahul Talwar on building a proprietary narrative around trust

On the transition from linear TV to CTV, Rahul Talwar believes that there is still much more distance to cover and to reach that stage, as there is a great degree of efficiency that gets driven by linear TV. “But I equally believe that going forward, there would always be a role for a specific objective that would be fulfilled by CTV being in the media, mix in that sense."

Rahul Talwar, Chief Marketing Officer, Max Life Insurance shares what Bharosa means for Max, how the insurance company has been targeting women, GenZs, the LGBTQIA community and the insights that came out from the studies – India Protection Quotient and India Retirement Index Study.

Sharan Hegde: Democratization of financial literacy has happened purely because of content creators

In the last one year, the entire finfluencer versus SEBI saga has been blown out of proportion, thanks to the media who likes making mountains out of a mole hill.

Regulators are definitely on the side of content creators because without that, the country is going nowhere because our traditional education system has let down billions of people, says entrepreneur and financial content creator Sharan Hegde.