Category: Interviews

News and live sports platforms experiencing significant traction amidst IPL and elections: Interactive Avenues’ Harish Iyer

Apart from seeking increased audience numbers to boost brand visibility and awareness, brands are also focused on driving engagement with viewers, said Iyer.

The top ad spending categories during this period of IPL and elections include beverages, e-commerce, automotive, BFSI, and consumer electronics.

D2C brands lead the way in AI adoption in marketing: Kantar’s Soumya Mohanty

According to Mohanty, it is important to remember that AI is a powerful but imperfect tool. While Link AI is excellent for testing campaigns it shouldn't replace all consumer research.

According to Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, marketing revolves around understanding consumer behaviour, which is a strength of human marketers and it is crucial to ensure algorithms are designed correctly and deliver accurate insights.

Amazon Pay’s Anuradha Aggarwal on how there’s a real need for simplicity in digital payments

Anuradha Aggarwal, Director, user growth and Chief Marketing Officer, Amazon Pay

Anuradha Aggarwal, Director, user growth and Chief Marketing Officer, Amazon Pay India discusses with Storyboard18 about the genesis of the ‘Pay Karne Ka Smarter Way’ campaign featuring Ayushmann Khurrana, consumer insights that the digital payment service leveraged and more.

International Creators Day: Payal Gaming on the scarcity of female role models in gaming industry

To fellow young women starting their creative journeys, stay courageous and resilient. With dedication and persistence, you can turn your dreams into realities, says Payal Dhare.

“I aim to address the scarcity of female role models in the gaming industry and inspire young girls to pursue their dreams of a full-time career in gaming and content creation,” says Payal Gaming aka Payal Dhare.

BARC to launch new meters to measure premium households: EXCLUSIVE

With the successful implementation of this new technology along with the planned increase in the number of panel homes can potentially lead to a wholesome measurement and also a shift in content strategy by broadcasters.(Image source: Moneycontrol)

Industry body BARC is planning to roll out a new premium home data measurement plan in the next 4-6 months, with 5000-6000 meters in pilot stage. “Once we get going we will measure not only linear TV but also CTV,” said BARC chairman Shashi Sinha.