Category: Interviews

EXCLUSIVE: Elections will drive exponential growth in news viewership: Havas Media’s Uday Mohan

Uday Mohan, Managing Director, Havas Media India states that News genre will have exponential growth in viewership. There is a healthy mix of viewership in the country with Hindi language at 31 percent & regional language at 36 percent in terms of news viewership. This is other than 450 million reach through digital news platforms.

In an exclusive interview, Uday Mohan, Managing Director, Havas Media India, shares his views on advertising during elections and IPL.

BeBetta projects reaching 15 million users by end of 2024: Meet Shah

While competitors tend to prioritise transactions and monetisation, our focus lies in creating an experience that goes beyond mere financial transactions. (Image by @bebettaapp via Instagram)

Meet Shah, Founder & CEO, BeBetta discusses the inspiration behind relaunching the BeBetta app during the IPL season, how BeBetta is differentiating itself from competitors like Dream11, MPL, Gamezy, and Bet365 and strategies that were employed to maximise reach and engagement across diverse distribution channels.

EY’S Amiya Swarup dissects influencer marketing, role of ASCI and media agencies

Amiya Swarup, EY partner says that In the past few years, there have been some celebrities buying followers. Thus, brands always take a back seat in this case; they don't really trust the numbers which an influencer is claiming to have. Therefore authentic engagement is crucial.

Amiya Swarup, EY partner says that sectors like automobile, FMCG, ecommerce, BFSI will majorly foray into influencer marketing.

‘Customization, sustainability, premiumization’ driving the $ 4.2 billion LED lighting industry in India

The Indian LED lighting market alone has reached US$ 4.2 billion in 2023. According to market research firm IMARC Group the market is expected to reach US$ 23.2 billion by 2032, at a growth rate (CAGR) of 20.4 percent during 2024-2032. 

India is rapidly embracing advanced lighting solutions, seeking data-driven, energy-efficient, and integrated smart solutions. The focus has shifted beyond mere illumination to encompass comprehensive lighting solutions.

News has credibility to drive conversations that seed the development agenda: Ajay Dang, UltraTech Cement

Ajay Dang, President and Head - Marketing, UltraTech Cement, stated, "As India’s No.1 Cement brand, we understand that for the young IHB, building their home is deeply emotional. He is building not just a structure, but his identity. We have a deep sense of empathy for our consumers, UltraTech makes this critical decision safe and one that they can take with confidence."

In an exclusive interview with Storyboard18, Ajay Dang, President and Head – Marketing at UltraTech Cement, shares the company’s marketing approach and plans for the Election Season.

Rebel Foods’ Behrouz Biryani levels up with Saif Ali Khan, targets 20 percent growth with premium and digital push

For the first time the brand has onboard a celebrity brand ambassador. Their new Biryani range is being launched by Saif Ali Khan with a 'Feast Like Royalty' campaign.

Rebel Foods is reimagining brand building with a new brand ambassador, data and organic content. The Biryani brands is also eyeing catering business and growth in the south Indian market with tailored menu and communication.

Cleartrip strategically announces Dhoni as brand ambassador during IPL season

We needed a celebrity who embodies trust and can say, 'This is the brand I use and endorse’. There’s no better person than MSD to do that for us: Ayyappan Rajagopal, CEO, Cleartrip

In an exclusive chat with Storyboard18, Ayyappan Rajagopal, CEO, Cleartrip talks about advantages of having MSD on board as an ambassador, long term plans for the brand, travel hitting pre-pandemic levels and domestic travel trends.

Haleon India’s Bhawna Sikka: 3 out of every 5 Indians suffer from oral health problems

Bhawna Sikka, Category Lead - Oral Healthcare, Haleon India

Bhawna Sikka, Category Lead – Oral Healthcare, Haleon India discusses how Sensodyne’s #BeSensitiveToOralHealth campaign is urging individuals to “Take the First Step,” emphasizing simple daily actions for oral health alongside broader health practices.

Meet L&K Saatchi & Saatchi’s Kartik Smetacek and Rohit Malkani: Find out what the mandate for CCO’s is today

"This is a sore topic with me, to be honest. I could write a whole book on this! The system of pitching in our industry is in dire need of re-evaluation," said Rohit Malkani.

Storyboard18 caught up with the duo to not only understand the mandate for CCO’s today but also get a fair idea of how the agency ecosystem is evolving and how much conversations with marketers have changed these days.