Interviews – Page 5 – storyboard18

Fashion influencer Nancy Tyagi: ‘Influencer success is a blend of hustle and heart’

Building a successful online presence takes grit. I learned early on to develop thick skin and focus on creating content I believed in, says Nancy Tyagi.

Nancy Tyagi discusses her journey from civil service aspirations to navigating the glitzy realm of red carpets. She shares perspectives on influencer culture and offers advice on dealing with internet trolls.

Meesho’s Soumitra Choubey: Witnessing a surge of Gen Z users under 25 joining the platform

Soumitra Choubey, Associate Director - Brand Marketing, Meesho

Soumitra Choubey, Associate Director – Brand Marketing, Meesho sheds light on the inspiration behind the Meesho Trendz campaign and further delves into the importance of Gen Z as a core demographic, explores the strategic role of digital media investments, and more.

Schneider Electric’s global CMO Chris Leong: We cannot ignore the common megatrends of digitization and AI

Chris Leong, Global Chief Marketing officer, Schneider Electric

Chris Leong, Global Chief Marketing officer, Schneider Electric discusses how Lauritz Knudsen holds the flag of ‘Made in India’ for both India and the global market, how climate change should be tackled on an individual level, enterprise level, or at the government/policy maker level, and more.

Clients want us to navigate the entire consumer journey for the brand: Dheeraj Sinha, CEO, FCB Group

Dheeraj Sinha, FCB Group CEO, India and South Asia, highlighted, "Our focus is on doing great work for our clients, work that moves the needle in terms of their business, and is also the best in the world. It's not that we release ads in the awards season just so we can win something. It's our continuous endeavour to do great work for our clients' businesses, because we believe that creativity is an economic multiplier."

It is no longer enough for agencies to make good ads; clients also want them to move the needle in terms of business, deliver bang for the buck.

Bombay Shaving Company’s Gauri Malhotra on why the brand chose a “negative” campaign for Father’s Day

Occasions like Valentine's Day and Mother's Day are celebrated with far more enthusiasm, and there is greater brand participation, says Gauri Malhotra, CMO, Bombay Shaving Company.

Gauri Malhotra, Chief Marketing Officer of Bombay Shaving Company discusses the rationale behind the campaign, the idea behind choosing inhouse employees to feature in the ad film and more.

Yogesh Tewari of Too Yumm! on healthy snacking, Gen Z’s preferences, and partnering with Lucknow Super Giants

Yogesh Tewari, Vice President of Marketing, Too Yumm!

Yogesh Tewari, Vice President of Marketing, Too Yumm! discusses the genesis of the No Palm Oil campaign, rationale behind partnering with Lucknow Super Giants, how Gen Z wants extreme and more.

Citroën’s Shishir Mishra on how sustainability takes center stage in the automobile brand’s strategic vision

Shishir Mishra, Brand Director, Citroën India

Shishir Mishra, Brand Director, Citroën India discusses the rationale behind Citroën’s partnership with MS Dhoni, on deploying over 50% more money on the ‘Do What Matters’ campaign and more.

Noise has written the playbook for a profitable bootstrapped business: Gaurav Khatri

"The most common challenge when you don't come from a background of tech, is probably hiring the right talent and also getting the right partners who work for you," says Khatri.

The Co-Founder of Noise, Gaurav Khatri, discusses how the company plans to grow by elevating the in-person experience by strengthening its offline presence this year. Additionally, it plans to enhance its Make in India initiatives and bolster domestic production.

Rusk Media’s Ajit Manerikar on how Gen Z prefers relatable storytelling that mirrors their own experiences

Ajit Manerikar, Senior Vice President - Production & Commercials, Rusk Media

Ajit Manerikar, Senior Vice President – Production & Commercials, Rusk Media discusses audience preference for mobile content, behavioral patterns of Gen Z audiences, Rusk Media’s approach to creating content for the Gen Z audience with a focus on North India and more.

Indian advertising is still colonised by global networks: Rohan Bhansali, Gozoop Group

Rohan Bhansali, chairman and co-founder, Gozoop Group, explained, "We had started offices in Dubai as well as Singapore, and were witnessing some attrition. That's when I realised that culture cannot be neglected. We had no big HR division at that time. I was the one looking after the department. That's when we hired Bansi Raja, who now heads the department as the Chief Happiness Officer. Hence, my biggest learning is we have to invest in people and keep this a people-first organisation."

Rohan Bhansali also feels that RK Swamy’s IPO is a pivotal moment for agencies that will change the Indian advertising landscape.