Category: Interviews

‘Not worried of Shein entering Indian market’, says CEO of Brand Studio Lifestyle

Brand Studio Lifestyle, which operates Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, has expanded its offline presence with Highlander and Tokyo Talkies.

The house of fashion brands, which operates brands like Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, is aggressively adopting an omnichannel approach.

DPDP rules to establish robust data protection standards essential for user trust, data security: Bobby of Adjust

India is an innovation hub, especially in mobile payments, e-commerce, and digital services. For marketers, this means plenty of chances to engage users and see a great return on investment, says Simon (Bobby) Dussart is CEO of Adjust.

Simon (Bobby) Dussart, CEO of Adjust talks about the rapidly evolving mobile marketing space in India and why artificial intelligence remains at the centre of it. He further sheds some light on growing privacy and data security concerns and how marketers can address them.

‘Many RMG startups in India on the verge of shutting down business’, says CEO of Winzo

Paavan Nanda, CEO and Co-Founder, WinZO discusses GST challenges, lower developer salaries and production costs in India compared to Western countries, India's gaming industry shifting from being an importer to an exporter.

Revenue growth for RMG players stalled while few other companies are experiencing de-growth, says Paavan Nanda, CEO and Co-Founder, WinZO.

‘Respect time’: HDFC Life CMO Vishal Subharwal’s marketing mantras and life hacks

"A good mix of data and gut in decision-making is really important. So, back your instinct, but it's better if it's also backed by data," states Vishal Subharwal, chief marketing officer and group head - strategy, HDFC Life.

Vishal Subharwal, Chief Marketing Officer and Group Head – Strategy, HDFC Life, also says that a good mix of data and gut is really important in decision-making. “So, while we must back our instinct, it’s better if it’s also backed by data.”

‘Media planning heavily dominated by influencer marketing, CTV ads’

AI is gradually becoming the heart of the CTV advertising experience and has transformed linear television advertising into more engaging, personalised, and measurable programmatic-driven advertising, says Nikhil Kumar of mediasmart.

Kumar, Chief Growth Officer of mediasmart, discusses key advertising trends and how interactive CTV commercials during marquee properties like Olympics maximises audience engagement.