Category: Interviews

‘Self-declaration certificate’ stir making industry re-evaluate current workflow systems: Andy Gilroy of Peach

"There needs to be a level playing field with accountability for what is contained within advertising content," says Andy Gilroy, VP - APAC, Peach.

The ‘self-declaration certificate’ mandate has pushed the advertising industry work on its decade-old redundant creative asset management- an area where Peach has the expertise and is helping advertisers navigate through it. The VP – APAC, Gilroy, talks about the platform’s offerings and how the SDC mechanism can be made more effective in curbing misleading advertisements.

Meghalaya’s Bah Paul on carving space for the state’s OTT platform Hello Meghalaya amidst streaming giants

Hon’ble Minister of Department of Tourism and Department of Arts & Culture, Government of Meghalaya, Bah Paul Lyngdoh

Minister of Department of Tourism and Department of Arts & Culture, Government of Meghalaya, Bah Paul Lyngdoh discusses how Hello Meghalaya will carve out its niche and ensure discoverability for local content creators and ensure accessibility for audiences who may not speak the local languages featured on the platform.

Cricket will inevitably get involved in esports in some form: Nodwin Gaming’s Akshat Rathee

It is now rare to find a young person with a smartphone who doesn’t have a game on it, says Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming.

Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming discusses the vision for NODWIN’s global expansion and the unique challenges and opportunities presented by different markets, mainstream adoption of gaming and its impact on the industry.

Kantar’s Soumya Mohanty on adapting creative strategies for the digital landscape

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, shares how South India demands original ads and not recycled ones, importance of emotions in advertising, what brands can learn from Surf’s Daag Achhe Hai/Stains are Good and more.

Those who seamlessly integrate AI into their jobs will thrive: Oindrila Roy, Publicis India

Oindrila Roy, managing director, Publicis India, explained, "The new head of marketing is no longer just responsible for building a brand. In today’s customer-centric environment, they are also expected to drive business growth by leveraging first-party data. With a change in their role, their agency partner of choice is also undergoing a sea of change. Agencies that offer them full-funnel solutions leveraging their customer data are preferred."

Oindrila Roy, managing director, Publicis India, touched upon long standing agency-client relationships, disruptions in the advertising and marketing space, the newly launched Boss Lady Program and a lot more in an interview with Storyboard18.

Fundamental for finfluencers to understand depth of promoting claims: Sharan Hegde

"If one’s only source of income is through paid promotions, SEBI could introduce stricter regulations, which might prevent companies involved in finance from advertising through influencers," says Sharan Hegde.

The finfluencer and Co-Founder of 1% Club, Sharan Hegde, breaks down the impact financial influencers will have after SEBI rules. He notes that the stock market and trading influencers will have to rethink their revenue strategies, whereas those who are just educating about personal finance might not be hit hard.

Marc Andre Palm on how hansgrohe is revolutionizing bathrooms for the discerning Indian consumer

Marc Andre Palm, Head of Global Brand Marketing, hansgrohe discusses how hansgrohe is making dream bathrooms accessible in tier II & III cities.

Marc Andre Palm, Head of Global Brand Marketing, hansgrohe discusses how the German manufacturer of bathroom and kitchen fitting products is partnering with India for a sustainable future.