Category: Interviews

‘Many RMG startups in India on the verge of shutting down business’, says CEO of Winzo

Paavan Nanda, CEO and Co-Founder, WinZO discusses GST challenges, lower developer salaries and production costs in India compared to Western countries, India's gaming industry shifting from being an importer to an exporter.

Revenue growth for RMG players stalled while few other companies are experiencing de-growth, says Paavan Nanda, CEO and Co-Founder, WinZO.

‘Respect time’: HDFC Life CMO Vishal Subharwal’s marketing mantras and life hacks

"A good mix of data and gut in decision-making is really important. So, back your instinct, but it's better if it's also backed by data," states Vishal Subharwal, chief marketing officer and group head - strategy, HDFC Life.

Vishal Subharwal, Chief Marketing Officer and Group Head – Strategy, HDFC Life, also says that a good mix of data and gut is really important in decision-making. “So, while we must back our instinct, it’s better if it’s also backed by data.”

‘Media planning heavily dominated by influencer marketing, CTV ads’

AI is gradually becoming the heart of the CTV advertising experience and has transformed linear television advertising into more engaging, personalised, and measurable programmatic-driven advertising, says Nikhil Kumar of mediasmart.

Kumar, Chief Growth Officer of mediasmart, discusses key advertising trends and how interactive CTV commercials during marquee properties like Olympics maximises audience engagement.

MARS Cosmetics eyes 60 percent revenue growth in FY25; ad spends up by 30 percent

"By March 2025, we aim to establish over 40 exclusive brand outlets, while also growing a significant presence in quick-commerce and e-commerce," says Anmol Sahai Mathur, CMO at MARS Cosmetics.

To enhance the brand’s visibility in the competitive beauty personal care market, MARS Cosmetics has significantly ramped up its investments in social media campaigns, and expanded influencer partnerships. Its CMO, Anmol Sahai Mathur, talks about company’s growing retail presence and target of closing the fiscal at Rs 400 crore in revenue.

Modenik Lifestyle ups ad spends by 25 percent; to double revenue growth in three years

"India's economy continues to grow, moving from a $3.5 trillion to a projected $7 trillion economy, and eventually $10 trillion, the per capita consumption of various categories, including underwear, is expected to rise. This economic growth is a significant driver of increased demand for both Dixcy and Enamor," says Shekhar Tewari of Modenik Lifestyle.

In a freewheeling conversation, Shekhar Tewari, CEO of Modenik Lifestyle, talks about gradual demand revival in rural areas buoyed by a good monsoon, supportive budget, and increased liquidity. He further discusses the company’s retail expansion plans and growing investments in e-commerce for Dixcy, Enamor, and Levi’s.