Flipkart, Meesho, Amazon and other ecommerce platforms clocked a sale of Rs 40,000 crore or $5.7 billion between September 22 and 30.
Category: How it Works
Why do coaching centre ads continue to be a menace?
Coaching institutes’ ads are on ASCI’s radar, especially in peak admission seasons. But, despite raising red flags, the problem just won’t go away. Here’s why.
Crypto Clues | Kim Kardashian episode has a lesson for Indian regulators
When celebrities and finfluencers peddle products, the logical questions that follow are of ethics and competence. The ethical issue can be resolved by fair disclosure and disclaimers. But who can judge competence and how?
Elon Musk’s ex-wife Talulah Riley asked him to ‘buy Twitter, then delete it’
Elon Musk ex wife Talulah Riley on March 23, wrote “Can you buy Twitter and then delete it, please!? xx.” The text messages were revealed in court filings as part of the Tesla billionaire’s legal battle with Twitter.
Linkedin Report: CRED, upGrad, and Groww are top 3 startups in India
LinkedIn revealed the top 25 startups in India; CRED, upGrad, and Groww take top 3 spots
Govt warns digital publishers, channels and OTT platforms against online betting ads
Private satellite TV channels to refrain from broadcasting ads including surrogate ads of online offshore betting platforms.
Simply Speaking: The Psychology of remembering, forgetting, knowledge and common sense
What we remember, why we remember and more interestingly – why we forget. After all, a brand is memory.
Ecomm players clock $3.5 bn in festive sales in four days: Redseer report
During the first 4 days of the sale on large e-commerce platforms, 1,100 mobile phones were sold each minute, valuing around Rs 11,000 crore.
Why is Bollywood failing to take off despite the marketing blitz?
Bollywood has spent close to Rs500 crore on marketing films this year but none of it has helped ticket sales pick up at the box office. Experts blame content.
Quick Take: Think marketing, don’t think celebs!
How to level up the celebrity-led marketing game in an influencer age.