Puma – storyboard18

Puma claims relationship with Virat Kohli Is long-standing

Puma has confirmed the same to Storyboard18

The sportswear major confirms that Puma’s partnership with brand ambassador Virat Kohli is alive and kicking.

Quick Take: Think marketing, don’t think celebs!

At the World Cup in 1970, Pelé was crowned 'Player of the Tournament' while wearing PUMA King boots. (Source: Puma Catch-up, Puma's employee magazine)

How to level up the celebrity-led marketing game in an influencer age.