How it Works – Page 302

Privacy controls: Google is giving users more control over online ads

The Fast-Moving Consumer Goods (FMCG) and Retail industries, at a 43% adoption rate, utilize AI for content creation and creative optimization, creating a more competitive advertising landscape. (Representational image: Rajeshwar Bachu via Unsplash)

Google’s My Ad Center initiative gives users more control over their digital advertising experience, says the Alphabet-owned search giant.

‘Connected TV HH to grow from 22mn to 40mn households in the next 2 years’

The increasing internet speeds and better access to internet-enabled devices has also aided growth of CTV.

Moonlighting Debate: Do IT brands and ad agencies have similar problems?

Initially, the remarkable number plate garnered admiration from social media users. Later, it was pointed out that the vehicle is assigned to the registrar of the Supreme Court of India and using it is one of the privileges DY Chandrachud enjoys as the CJI. (Representational image via Unsplash)

Low entry-level salary and lack of exposure to upskilling programmes have fuelled the practice of moonlighting in IT and advertising.

India’s influencer marketing industry to reach Rs 2,200 crore by 2025

Looking for unique 4th of July promotion ideas? We have a list of 5 click-worthy influencer campaigns to inspire your strategy! (Representational image via Unsplash)

Instagram is most used by content creators, who are leveraging content formats such as reels to expand their reach. Around 36.9% of brands rely on Instagram for their dedicated influencer marketing efforts. YouTube, has 20.6% of brands relying on long-form video content on the platform. Facebook continues to be popular, with 18.7% of brands using it for influencer marketing.

How Indians make online shopping decisions during Diwali

The report indicates that 9 in 10 consumers are more likely to consider a purchase after seeing someone else’s opinion about a brand/product. (Representational image via Unsplash)

Key highlights from Twitter’s #LetsTalkShop report.

From window shoppers to hardcore gamers, Indian users are ready to spend on gaming

From Candy Crush to Fortnite: A BCG report on the mobile gaming market in India states that there are six categories of users who have their own spending pattern. There are window shoppers who spend the least, then there are the time- crushers, indulgers, diehard gamers, socializers and prizewinners. Spends range anywhere between Rs80 and Rs900 approximately. (Representational image via Unsplash)

As gaming grows in India, users are opening up to the idea of spending money on games for better experiences.

AU Bank ad controversy: How brands can navigate the minefield of public sentiment online

FIITJEE also fired shots at the rival but unlike the students, it didn’t mention the name of the institute. It did use words like “evil” while describing the institute. (Representational image via Unsplash)

Brands like AU Bank have found themselves in trouble for hurting sentiments of certain sections of society. But what happens after the dust settles?

Simply Speaking: The world of behaviourism and why it matters in marketing

Marketing is a stimulus. Like with all other stimuli, a person builds up a ‘cognitive map’ of the world. Human behaviour obviously leaps way beyond conditioned learning. (Representational image via Unsplash)

That people can condition themselves to produce emotional responses to objects is a huge matter for marketing.

Why are investors and VCs betting big on Indian gaming startups?

India’s gaming opportunity is at a once-in-a-generation inflection point and the sector is witnessing a huge influx of investors and funds. (Representational image via Unsplash)

Investors are upbeat about the Indian gaming ecosystem that is growing at a rapid pace, especially post-pandemic

Humans of Advertising: Are ad landers credit hoggers?

The issue of credit and who should be on the cedit list and who should not, heats up in adland during awards season. (Representational image only. A still from The Lion King, 1994. Via YouTube)

Credit sharing in advertising is a sensitive subject. No one wants to address the elephant — or lion, in the room; but everyone wants a piece of it.