Category: How it Works

Government meets influencers to tighten self-regulation to curb misleading ads

Guidelines makes disclosures mandatory and they should be displayed prominently and “extremely hard to miss” with the endorsement messages. The influencers should be able to substantiate the claims made by them. The Consumer Protection Act, 2019 provides the framework for the protection of consumers against unfair trade practices and misleading advertisements. (Representative Image: 愚木混株 cdd20 via Unsplash)

The department of consumer affairs had in January released endorsement guidelines for social media influencers to protect consumers from misleading advertisements.

Paid Rs50 per tweet to several lakhs to spread negative influence: How “smear campaigns” work

These eight YouTube channels had a cumulative count of almost 23 million subscribers. (Representational image by bruno neurath-wilson via Unsplash)

Smear campaigns ought to be taken more seriously now more than ever with social media being at an all-time high, and with influencers being the new decision makers for consumers.

Fantasy Sports industry to hit Rs 25,240 cr by FY27

Indian FS Industry has also rapidly become a hotbed for innovation, championing advanced artificial intelligence or machine learning algorithms, white-labelling software for global companies, and breaking into the web3 space. (Representative Image by Jeshoots via Unsplash))

60 percent of the user transactions on Fantasy sports platforms have come in through tier 2-3 cities, finds the report. Women are an estimated 30 percent of the total user base.

Marketing Mocktail: From heart to cart – emotional drivers of shopping explained

A joint report by Bain & Company and Myntra says that new-age insurgent brands have seen 2X higher adoption among Gen-Z. (Representative Image: Sara Kurfeß via Unsplash)

Retailers, e-tailers and marketers need to understand and apply the emotional drivers of shopping to design their shopping experience for greater engagement and conversion.

Simply Speaking: Brands are born inside

Companies that leverage their brands to achieve phenomenal growth and market stature take their brands beyond marketing. (Representational image by Calvin Craig via Unsplash)

A brand needs support and reinforcement from its own people first and foremost and committing to creating an environment that makes their people happy and engaged is the way to do it.

Metaverse Implosion: Metaverse craze fizzled out as quickly as it started. Now what?

Here are 10 key takeaways and learnings that have emerged as top priorities for marketers and will be key in shaping marketing strategies of 2024 (Representational image via Unsplash)

There is definitely a clear slowdown when it comes to Metaverse-related marketing and an accelerated diversion of focus and funding to next big thing – generative AI.

Weekly Shorts: Nano influencers – cost-effective partnership for D2C brands as the influencer rates rise

The primary objective of these guidelines is to tackle misleading advertisements, unsubstantiated claims, and establish clarity in health and wellness endorsements.(Representative Image: Steve Gale via Unsplash)

With rising influencer rates, D2C brands are turning to nano influencers with 1k-10k followers to reduce their collaboration costs and create honest branded content for the younger audiences.