What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Category: How it Works
Competition is fine, cheating is not: Elon Musk after threatening to sue Meta
Twitter demanded that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information.
India’s digital ecosystem is at the gold standard with over 350 Mn active digital payment users: Redseer
Despite the macro challenges, the story of India’s consumption is underpinned by strong digital
drivers. It is expected to accelerate further into this decade.
Threads explained: How is the new Meta app different from Twitter? Steps to install, verification and privacy
Threads’ app display is very similar to Twitter, it offers an interface very similar to Instagram as well. There are buttons to like, repost, reply to or quote a “thread,” and counters showing the number of likes and replies that a post has received.
GfK CMO survey: Indians followed by Americans have a positive perspective on marketing
As per CMO Outlook Index, in companies where the marketing leader feels they have a strong brand purpose, marketing typically has more influence.
Twitter vs Threads: Influencers on Instagram’s new app and who will leave Twitter
Those who enjoy negativity, toxicity, and complaining will never leave Twitter, influencers said. The upside is that those who don’t use Twitter for this reason will be able to find a place in Threads.
Future of Adtech: Navigating the growth and potential of retail media
Amitt Sharma, founder – VDO.AI, delves into the future of AdTech in relation to the growth and potential of retail media, highlighting its impact on the retail industry and offering strategies for AdTech companies to capitalize on this lucrative opportunity.
Meta’s Threads gets 10 million sign ups within 7 hours of launch
Everything you need to know about Threads – Meta and Mark Zuckerberg’s Twitter Rival that launched today.
Union cabinet clears personal data protection bill
The new bill has removed the need to locally store all user data by businesses, and instead allowed the leeway of storing such data in ‘trusted geographies’.
How can ad agencies ensure long-term success?
Adityan Kayalakal shares important dos and don’ts on ad agency brand building and how they can improve relationships with clients.