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Agoda launches AI-driven campaign featuring Ayushmann Khurrana

Khurana is also UNICEF’s National Ambassador for India along with the likes of cricket legend Sachin Tendulkar. He is also the face of UNICEF’s global campaign EVAC (Ending Violence Against Children) with soccer icon David Beckham.

A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination.

FICCI FRAMES: Industry leaders on future-proofing India’s media and entertainment industry

In 2023, premium content like sports and films were put in front of the paywall and fast products made a massive impact in bringing scale to digital viewership. (Representative Image: My Life Through A Lens via Unsplash)

Industry leaders from, Viacom18, Meta, Warner Bros. Discovery, Amazon Prime Video, Prasar Bharati, EY and more share their understandings, experiences and practices on how they’re planning their future in the M&E industry and ensuring that there respective brands get a large piece of the pie.

eCommerce marketers in India use only 20 percent of best performing emojis: Report

eCommerce brands incorporate only 20% of the best-performing emojis in their messages; while in some regions, up to 30% of the most used emojis are underperformers. (Image via Unsplash)

From a quirky novelty to a mainstay on any device, emojis have come such a long way.

Tetley calls out bodyshaming with #everyBodycan

Tetley calls out bodyshaming with #EveryBodyCan campaign on the occasion of Women's Day.

A “Golu” loves to eat. But can’t run fast. A “Teeli” is petite. But can’t lift weights. Find out why.

Simply Speaking: Importance of AI literacy over reactionary policies rooted in fear

Sora’s uncanny ability to transform simple text into strikingly polished 4K video unlocks new frontiers for brands and agencies to drive engagement and ROI through visually dynamic campaigns personalised at scale. The potential for localised video content across languages, demographics and sectors appears boundless. (Image from a video generated by Sora.)

As India’s digital maturity and smartphone adoption continue to accelerate, Sora-like AI video solutions can no longer be ignored by forward-thinking marketers keen to engage this new generation of mobile-first consumers.

FICCI EY Report: 51 percent of total ad spends in Digital media

Mayank Pravinchandra Shah, vice president, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property." (Representative Image: Alexander Shatov via Unsplash)

Advertising is 0.33 percent of India’s GDP. Traditional media advertising was flat, while new media drove the growth in advertising in 2023, as per the FICCI EY Report on the Indian Media and Entertainment (M&E) industry.

Elon Musk reacts to Instagram and Facebook outage

X owner Elon Musk shared a series of tweets after Meta-owned Facebook and Instagram went down for thousands of users across the globe.

Shantanu Deshpande of Bombay Shaving Company says don’t judge Gen Z as ‘flippant and entitled’

The founder highlights a common mistake made by managers, including Deshpande himself, which involves imposing their value system on Gen Z employees.

The founder and CEO of Bombay Shaving Company highlighted common mistakes made by senior individuals in managing and nurturing Gen Z in the workplace, which often leads to inaccurate assessments.

Google vs Indian app developers: Google to temporarily reinstate delisted apps

This is one of three significant fines levied on the company in the past decade. (Representative Image: via Unsplash)

“We will invoice our full applicable services fees in the interim and are extending payment timelines for these companies,” the Google spokesperson said.

FICCI-EY Report: M&E sector grew over 8 percent in 2023 to cross Rs 2.3 trillion. All the key findings

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Digital revenues to surpass TV in 2024. Online gaming overtook filmed entertainment to become the fourth largest segment. Key findings from the 2024 FICCI-EY Report.