Brand Marketing – Page 93

Wakefit.co records Rs 1,017 cr revenue in FY 2023-24; grows by 24% YoY

Sharing his views on the company’s growth, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co, said, “Crossing the INR 1000 crore revenue milestone marks a significant achievement for us and reflects the immense trust that our customers have placed in us. Our 24% year-on-year growth underscores our commitment to delivering innovative and high quality products while staying attuned to the evolving needs of Indian households. As we look ahead, we are confident that our strategic focus on product category expansion, omnichannel retail growth, and continued brand building will help us sustain this momentum and drive double-digit growth in the coming year.” (Image source: Moneycontrol)

The company, which was EBITDA profitable for the first four years of its operations, marked its return to profitability this year, with an EBITDA of Rs 65 crore.

Publicis Media India elevates its Marketing Mix Modeling offerings with the launch of Markriti

While Markriti inherits its open source from Robyn, it is a step ahead by providing a top-down UI that allows for a low-code and hassle-free MMM workflow. It empowers strategists and analysts in post-modeling to not only engage in MMM studies but also access insightful data in under an hour, stated the company. (Image source: Facebook)

Markriti comes in as an integrated MMM solution that enables marketers to measure their ROI across various marketing channels. Markriti aims to help marketers achieve their targets and optimize budgets.

Unilever to invest ‘Hundreds of millions’ to maintain competitive edge in India: Report

In April, Unilever announced scaling back environmental and social pledges.

HUL is facing intense competition as the regional players at the mass end and direct-to-consumer brands at the premium end of the market nibbled away at their share last year

Indian Hotels to open 25-30 new properties in FY25, with 112 more in the pipeline: CEO Puneet Chhatwal

"I remain very confident as far as Indian Hotels is concerned. As far as the sector is concerned, there is nothing that tells us that we should not have growth. Now, whether it's a double-digit or a very high single-digit that depends on which portfolio you have, what locations you have, and what kind of brands you have. So, since we operate across the spectrum from Ginger to absolute luxury with Taj, from homestays to home delivery, I think we are very well hedged and our not-like-for-like growth is very high." states Puneet Chhatwal, MD and CEO of Indian Hotels Company. (Image source: Rotary Club of Bombay)

Indian Hotels MD and CEO Puneet Chhatwal stated that while Q2 has been exceptional, the sector’s performance should be viewed across both the first and second quarters, positioning it for strong growth in the first half of FY25.

Celebrity-led brands in WROGN; faced with lackluster growth, consumer fatigue

While Kay Beauty and HRX have managed to carve out a niche due to their clear brand identity, product quality, and alignment with their celebrity’s personal image, brands like WROGN and Being Human by Salman Khan, have struggled despite initial buzz mostly due to over-saturation, say experts.

It has become table stakes for Bollywood stars to have their own beauty or clothing brand—but audiences are not all impressed at these out of the box-office releases. Lack of authenticity or an overdose? Storyboard18 finds out.

Festive season sales: Meesho Mall sees 45% orders coming from first-time Mall customers

Meesho has over 20 lakh sellers and roughly 12 crore product listings across 30 categories.

Meesho saw an average of 506 kurtis, 376 sarees, and 360 kids’ wear items were sold every minute during its ‘Meesho Mega Blockbuster Sale’.

Group turnover of Brand Amul hit Rs 80,000 crore in 2023-24: GCMMF

Originating in the late 1960s, the Amul Girl has become an indelible part of Indian advertising history.

The Gujarat Co-operative Milk Marketing Federation Ltd. said that the group turnover of Brand Amul reached Rs 80,000 crores ($10 billion) in 2023-24 from Rs 72,000 crores ($9 billion) in 2022-23.

Swiggy expresses concerns over ONDC, intensified competition, and economic pressure

In total, Swiggy’s delivery partners crisscrossed the nation with a collective travel distance of 1.96 billion kilometers in 2024—equivalent to over 533,000 trips between Kashmir and Kanyakumari.

Swiggy has posted its revenue from operations at Rs 3,222.21 crore in the first quarter of FY25 against Rs 2,389.81 crore reported in the corresponding quarter of FY2024

Mondelēz International partners with Accenture and Publicis Groupe to advance AI-powered marketing capabilities

The Delhi HC said that Wikipedia’s disclaimer that its content is based on secondary sources could not absolve it from the responsibility for what the users write on its pages. (Image: steve-johnson via Unsplash)

Building on its long partnership with Mondelēz, Accenture established a digital core enabling the company to collect and process real-time data—using gen AI to create new, contextualized insights—that can be easily accessed, shared and used by decision makers across the company.

Ola Electric launches EV Service Training Program to train 1 lakh third-party mechanics

The CCPA’s notice, issued in response to allegations of service deficiencies and potential consumer rights violations, followed a flood of complaints on the National Consumer Helpline related to service delays and refund issues.

In addition to the #HyperService campaign, Ola Electric recently announced the launch of the Network Partner Program, aimed at enhancing EV penetration in tier-2 and tier-3 cities, including urban pockets where EV penetration still remains low.