Category: Brand Marketing

Verizon announced as Telecommunications Services sponsor for FIFA World Cup 2026

For the FIFA World Cup 26, Verizon’s connectivity services will play a vital role across stadiums, official sites and various parts of the tournament operations, in what is the first-ever deal between the two organizations.

Brazil will host the FIFA Women’s World Cup for the first time, becoming the first ever South American nation to host the competition.

Baseline Ventures signs Indian Men’s Hockey Captain, Harmanpreet Singh

Harmanpreet Singh has been part of double Olympic Bronze medal campaigns, winning 2023 Asian Games, Asia Cup, Junior World Cup titles and been adjudged the FIH player of the Year consecutively in 2021 & 2022.

Baseline Ventures will be exclusively representing the Indian men’s Hockey team captain Harmanpreet Singh for all his commercial engagements, which will include brand endorsements, sponsorships, digital associations and licensing etc.

Subhash Ghai’s Mukta Arts inks pact with Zee Entertainment for 37 films

The agreement, which will commence on August 25, 2027, grants ZEEL the rights for a limited period of six years. Under the terms of the deal, Mukta Arts will receive a total consideration which is 25% higher than the previous agreement between the two companies. (Image source: Mukta Arts)

Under the terms of the deal, Mukta Arts will receive a total consideration which is 25% higher than the previous agreement between the two companies. Shares of Mukta Arts Ltd ended at ₹81.66, down by ₹0.28, or 0.34%, on the BSE.

Meta eyes India for business growth with WhatsApp updates, says VP Sandhya Devanathan

Sandhya Devanathan outlined Meta's focus on empowering businesses, both large and small, through innovative tools and platforms like WhatsApp.

With India being one of Meta’s most important markets, the company’s focus is set on delivering new features for WhatsApp that can drive significant business opportunities and support long-term growth.

One MobiKwik Systems get Sebi’s nod for IPO

Sebi gives green signal to MobiKwik to float an IPO

MobiKwik will allocate the raised funds for expanding its business (Rs 250 crore), for growth in the payment services sector, for investment in data in machine learning, AI, and technology (Rs 135 crore each), for capex related to payment devices (Rs 70 crore), and the remaining amount for general corporate purposes.