Category: Brand Marketing

Ferrero exploring local licenses for branding and merchandising

Rafaello will be imported from Poland and will be available in outlets equipped to store the chocolate at the required controlled temperature.

Ferrero’s Kinder Joy recently collaborated with Wizarding World for its Harry Potter license, and the company has been associated with other global licenses such as Tom & Jerry, Hello Kitty, Batman, and Disney Princess.

GenZ prefer authenticity and don’t consume any content blindly: Publicis Groupe India

The research employed a multi-dimensional methodology to capture a holistic view of this generation. It combined in-depth interviews, focus groups, influencer interviews, and quantitative surveys. The report is based on both qualitative and quantitative research, with qualitative insights gathered from over 3,000 respondents aged 18 to 26 years across the North, South, East, and West regions of the country, highlighted the agency. (Image source: Unsplash)

Through this report, Publicis Groupe India delves into the preferences, behaviours, and attitudes of Generation Z in India.

Motilal Oswal launches AI-powered growth lens for modern investors

Inspired by Mahatma Gandhi’s wisdom, “Be the change you wish to see,” Growth Ka Chashma invites investors to “Spot the growth you want in your portfolio.” It simplifies financial literacy with a gamified approach, combining advanced AI with market analysis to make stock market learning more accessible.

Designed to empower modern investors, this tool lines up recommended sectors and stocks with just a snap, backed by Motilal Oswal’s renowned research expertise.

Dentsu X India secures digital media mandate for LG Electronics

Under the terms of the mandate, dentsu X, recognized for its data and tech-driven approach, will provide a comprehensive range of digital media solutions tailored for LG Electronics.

Partnership aims to enhance LG Electronics’ digital footprint through innovative strategies and data-driven solutions.

EXCLUSIVE: MG Motor to launch its merchandise collection in India

MG Motor entered the Indian market in 2019 with MG Hector, a British brand. Since then, the company has been in the market with their technology-driven, luxurious and innovative cars like Astor, Gloster, ZS EV and Comet.

The automobile company will first enter the licensed eyewear segment and later expand its merchandise line to include apparel.

Cleartrip’s media spend grows by 15–20% with focus on digital, CTV and impact properties

Talking about her vision for the OTA company, she says, "I’m filling some big shoes, but my biggest vision—and this is shared by the leadership—is that the OTA industry is underserved. If you look at competitors like MakeMyTrip, Agoda or Goibibo, there’s a lot of room for a challenger brand like us to win on experience. Cleartrip loyalists have always preferred us for our smooth, seamless UI (user interface), and I want to build on that."

Cleartrip’s bus ridership growth underlines CMO Tavleen Bhatia’s contention that while air travel is the core business, hotels and buses are showing very strong growth.

Foot Locker to make its India debut in October

Metro Brands and Nykaa Fashion, through their licensing arrangements with Foot Locker, will bring closer access and provide convenience for Indian consumers.

The Foot Locker store format in India will extend itself to the brand’s globally launched Reimagined concept, creating a state-of-the-art retail shopping experience for Indian consumers and sneakerheads