Brand Marketing – Page 91

PwC India and Meta join forces to scale Generative AI solutions with Llama models

The study underlines the massive headroom for Gen-AI adoption in India, people's desire to use such tools to excel in life, and how Google Gemini is helping Indians boost their confidence and capabilities.

The strategic collaboration aims to democratize AI adoption in India by leveraging Meta’s Llama models to develop scalable, enterprise-grade solutions.

Nutraceuticals and ayurvedic products driving growth in the wellness sector: SwopStore

Skincare and hair care products, especially those with organic and natural ingredients, have seen a surge in demand as part of the wellness trend. With more consumers moving towards holistic and Ayurvedic solutions, these products resonate strongly during the festive season.

Popular products include multivitamins, protein supplements, and immunity boosters, particularly among younger consumers aged 18-24, stated SwopStore.

Royal Enfield posts 77% growth in exports, sells 7,652 bikes in September

Royal Enfield has introduced wire-spoked tubeless wheels for the newly launched Himalayan 450

Domestically, the sales of Royal Enfield surged to 79,326 units in September 2024 as against 74,261 units in the same month last year

Marico focuses on brand equity, prioritizes consumer franchise growth

Marico stated that the outcome of this litigation does not have a material impact on its financial position or statements, and no penalty or compensation was imposed as part of the judgment.

According to the stock exchange filing, Parachute Coconut Oil posted close to mid-single-digit volume growth, partially impacted by ml-age reduction in one of the key price-point packs in lieu of a price increase

25 percent mobile consumers plan to spend over Rs 50,000 this festive season: Glance’s Festive Report

Festive shopping trends continue to see disruption with 96 per cent of shoppers expecting their shopping pattern to change this year on the back of online shopping, e-commerce penetration and the rise of quick commerce. (Image source: Unsplash)

Glance’s festive report also stated that mobile remains the preferred shopping platform for Indian consumers, with 43 percent of respondents planning to make purchases a few times a week and 11 percent shopping daily.

Two-wheeler insurance market sees major shift towards Tier-3 cities

The report highlights that comprehensive two-wheeler insurance is the preferred choice for 57% of buyers, overshadowing the 43% who opt for third-party coverage. (Image source: Unsplash)

As reliance on two-wheelers grows in rural areas, comprehensive insurance options gain traction among consumers.

Aayush Wellness introduces Beauty Vitamins Gummies

According to a study published in the Indian Journal of Clinical Biochemistry, 74 percent of the Indian population fails to meet the recommended daily intake of Vitamin C, a critical nutrient for skin health. This deficiency, alongside a lack of other vital nutrients, often results in premature aging, dry skin, and hair loss. (Image source: Official website)

Formulated with Glutathione, known for its ability to brighten and rejuvenate the skin, and Vitamin C, crucial for collagen production, these gummies help restore skin elasticity and combat premature aging, which is often a result of Vitamin C deficiency.

Samantha Prabhu invests in D2C wellness startup Secret Alchemist

This investment marks Samantha's fourth venture into the startup world. She has previously invested in SustainKart, Nourish You, and The Souled Store.

While the financial details of the investment remain confidential, Secret Alchemist plans to use the new funding to boost marketing efforts, strengthen its brand identity, and reach a wider customer base.

Stagwell named global lead for creative campaigns and social content at Adobe

This partnership brings together solutions across Adobe Experience Cloud, Adobe Document Cloud, Adobe Creative Cloud and Stagwell Marketing Cloud, delivering products and services to create winning in-market offerings for Adobe and Stagwell clients, added the company.

Stagwell and Adobe will also partner on a joint go-to-market initiative to accelerate the content supply chain for brands, the end-to-end process used to deliver content for marketing campaigns and personalized customer experiences.

Formula 1 and LVMH announce historic 10-year Global Partnership

LVMH becomes F1 Global Partner from 2025 in historic ten year deal. Left to right - Stefano Domenicali, President & CEO of Formula 1, Bernard Arnault, Chairman & CEO of LVMH Group, Greg Maffei, President & CEO, Liberty Media, and Frédéric Arnault, CEO of LVMH Watches.

The new 10-year deal will include several of LVMH’s iconic Maisons, including Louis Vuitton, Moët Hennessy and TAG Heuer.