Experts say brand sponsorships for the World Pickleball League (WPBL) are priced between Rs 9 crore for a three-year deal and Rs 10–12 crore for a five-year partnership, while team sponsorships are estimated at Rs 4 crore per year.
Category: Brand Marketing
Shark Tank India hits roadblock: High costs, low reach
Experts have criticized Sony Picture Network India’s move to limit this season of Shark Tank India only to its OTT platform.
Patanjali Foods ordered to recall batch of red chilli powder over safety violation
In a regulatory filing, the company confirmed the recall of Red Chilli Powder (packed) from Batch No. AJD2400012, citing violations of the Food Safety and Standards (Contaminants, Toxins and Residues) Regulations, 2011.
Uber denies differential pricing based on phone models amid CCPA investigation
After concerns were raised over alleged price discrepancies between Android and iPhone users, Uber clarifies that ride prices are not influenced by the phone brand, and promises cooperation with authorities.
CCPA issues notices to Ola and Uber over alleged Android-iOS fare disparities
Ride-hailing giants face scrutiny for reportedly charging different prices on iOS and Android devices for identical routes.
Viva La Brand-volution: Coldplay’s 2025 India tour sees a marketing mayhem
From creative social media posts to vibrant billboards, brands seized the moment to capitalize on Coldplay’s long-awaited India tour, adding extra colour and ‘paradise’ to the musical event.
From Diljit Dosanjh to Coldplay, concert fever rises: Is it a new era for concerts, brands, and artists?
From foreign artists to homegrown stars, live concerts are transforming India’s entertainment landscape, offering brands a stage for new opportunities and fans an unforgettable experience.
Hindustan Unilever’s premiumisation bets, acquiring majority stake in Minimalist
In a bid to capitalize on India’s growing affluent beauty and personal care market, HUL targets portfolio shift towards premium offerings.
Swiggy and Rishabh Pant to Co-Own the Mumbai Pickle Power Pickleball team
Swiggy and Rishabh Pant’s partnership ahead of the World Pickleball League provides a significant boost to pickleball’s prominence and popularity in India
Donald Trump announces $500 bn Stargate Project to strengthen U.S. leadership in AI
Aiming to invest $500 billion over four year, the Stargate Project JV will enhance AI infrastructure, create jobs, and boost economic growth while reinforcing national security. It is backed by a coalition of powerhouse companies, including SoftBank, OpenAI, Oracle, and MGX.