Brand Makers – Page 311

CXO Moves: United Breweries’ new CMO Vikram Bahl, Karthik Nagarajan is Hogarth India CEO; Plus, Quotient Ventures, DDB Mudra

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Daryan Shamkhali via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Bookstrapping: Attention Span by Dr Gloria Mark

The book Attention Span by Dr Mark has interesting suggestions on how we can take control of our attention and find more success in our careers, says our reviewer. (Image: Amazon)

In the book, Attention Span, Dr Mark delves into the newly celebrated concept of ‘kinetic attention.’ She introduces a more balanced understanding of the rhythm between deep focus and less focused states, which may actually serve to make us happier and more productive in the long term. Bookstrapping Rating: 3.5 stars.

How Shark Tank India gave startup brand TeaFit its biggest marketing lift

Post the Shark Tank fame, TeaFit has already accelerated its product launches and distribution strategies. (Image - Jyoti Bharadwaj with her sons Arastu and Agastya Priyedarshi)

Jyoti Bharadwaj, founder of homegrown beverage brand TeaFit, shares lessons picked from Shark Tank, what’s next for the brand, and more.

WPP’s Hogarth India appoints Karthik Nagarajan as CEO

Most recently, Karthik Nagarajan served as the head of GroupM's branded content and Wavemaker India's chief content officer.

Karthik Nagarajan will drive growth and innovation at WPP’s global creative production company.

Dentsu Merkle’s Pete Stein: From the standpoint of data and tech, the market in India is rich

Pete Stein says, "AdTech and MarTech will continue to be central to everything Merkle would do. It is what enables the experiences of the connected customers which helps our clients drive towards. If your goal as a business is to build it around the customers and their needs, you cannot achieve that without the right AdTech or MarTech in place."

Pete Stein, president, Merkle Americas spoke on the India market’s potential, top digital marketing trends, and importance of AdTech and MarTech.

Vikram Bahl joins United Breweries as its new CMO

He had stints at GSK Consumer Healthcare India where he was EVP-Marketing and at the Kellogg Company, where he spent almost a decade. (Image courtesy: LinkedIn)

Vikram Bahl was global brand vice-president, Nutrition at Unilever before joining United Breweries as CMO.

Diageo India CEO Hina Nagarajan: I’ve never thought in my professional life that I’m a woman

Hina Nagarajan, managing director and CEO of Diageo India, shares her advice for women: focus on results.

Meet the Indian YouTuber who will be covering World Economic Forum at Davos 2023

Indian YouTube star Prajakta Koli is participating in Davos 2023. (Image - Twitter/iammostlysane)

Prajakta Koli, aka ‘Mostly Sane’, will be part of the delegation of YouTube stars that will cover World Economic Forum’s annual meeting at Davos from the inside.

Former Dentsu Creative exec Harsh Shah joins Wunderman Thompson South Asia as chief digital officer

In his new role at Wunderman Thompson South Asia, Harsh Shah will be responsible for accelerating the digital transformation of the group.

Harsh Shah will be based out of Mumbai and will report directly to Shams Jasani, CEO, Wunderman Thompson South Asia.

Work Culture: How Kochi-based indie agency Maitri takes care of employees

Francis Thomas, who is the group creative head at Maitri, took to social media to talk about what it is like to live and work in a city like Kochi. Thomas also talks about how Maitri as an agency goes out of its way to take care of employees and keep them together like a family. (Representative Image: Clay Banks via Unsplash)

The Internet is loving Kochi-based Maitri’s approach to work culture, work-life balance and more after its group creative head Francis Thomas spotlighted it on social media.