Category: Brand Makers

CXO Moves: Tarun Jha steps down from Skoda Auto, Joy Chakraborty quits Zee Media; Plus, appointments at Havas Worldwide India, Garage Worldwide

At Snapdeal, as the director of supply chain, Arora handled multiple roles in supply chain covering first mile and last mile management, customer experience and cost optimization. He was responsible for Snapdeal’s Premier Customer Program: SD Gold's strategy, faster delivery service expansion, operational adherence and customer NPS. (Representative Image: Raphael Koh via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Bookstrapping: The Song of the Cell: An Exploration of Medicine and the New Human

Siddhartha Mukherjee manages to provide a detailed account of the cell as well as a wide-ranging emphasis on its evolving role in science and medicine. It truly is a remarkable lens of exploration and insight into what makes us human, into the emergent properties that constitute life!

The musicality and symphony of our body’s cellular structure is what Siddhartha Mukherjee’s The Song of The Cell is all about. This book completes his hattrick, after ‘The Emperor of All Maladies’ and ‘The Gene.’ Mukherjee keeps a wide lens, covering cellular therapy, the history of medicine, the politics of science and its interplay with our lives. Bookstrapping rating- 3.5 stars

Tarun Jha quits Skoda Auto as marketing chief

As Head of Marketing at Škoda Auto India, Jha was responsible for brand and product strategy, communications, media, digital, customer experience, retail marketing and events. (Image source: LinkedIn)

Tarun Jha, head of marketing at Skoda Auto, has put in his papers, as per reports. Ajay Raghuvanshi, head of sales, has also quit.

Levi Strauss’ Amisha Jain on Indian market trends, Lollapalooza and Deepika Padukone

Levi Strauss’ Amisha Jain, says "India is a key market for the brand and Asia as a whole continues to be a high-growth market for Levi’s. It’s a market in which the digital and innovation space continues to grow exponentially."

Amisha Jain, senior VP and MD of SAMEA, Levi Strauss & Co., says the brand will continue to drive conversations around women.

V S Mani’s GD Prasad on being a former ad man, Shark Tank, personal branding

V S Mani's founder GD Prasad, says, "Our ambition is sort of to become the Halidram’s of South India. We want to be the destination for South Indian food. Today, consumers want to experience a brand’s promise. We have got into the business of representing our food culture and want to take it far and wide. In this process, we are debunking a lot of existing prejudices." Pictured (L to R): Yashas Alur, GD Prasad, and Rahul Bajaj.

V S Mani’s founder GD Prasad talks about the coffee category’s need gap, the appearance on Shark Tank, and the power of personal branding.

Social media influencer Dolly Singh: Don’t be insensitive. Read the room

Dolly Singh currently has 1.5 million followers on Instagram and almost 700 thousand subscribers on YouTube. There isn’t a video on YouTube or reel on Instagram of hers that hasn’t gone viral. She is one of the most loved influencers in the space today. (Image via Instagram - @dollysingh)

From weirdest brand collaboration requests, the much loved Colgate ad and authenticity within the creator community. Here’s everything comedy content creator Dolly Singh had to say in an interview with Storyboard18.

Uorfi Javed: Consistency is the key to stay in fashion, in conversations and in business

"No brand wanted to work with me. None of the designers, none of the brands. But it was really hard to ignore the numbers I started bringing to the table. Now I'm working with Amazon, I am working with Netflix, and there are big designers who want to work with me. There are some music companies too that have approached me. Everyone realizes that at the end of day its numbers, numbers and numbers." - Uorfi Javed

Uorfi Javed talks about going from zero brands wanting to work with her to cracking big brand deals, despite her polarizing appeal.

Wavemaker India’s Vishal Jacob: Our product is our people and transforming them becomes critical

Alongside this, Vishal Jacob will also be working very closely with the digital leadership across GroupM to craft integrated digital solutions and compelling narratives that connect data, technology, and creativity.

Vishal Jacob, chief digital and transformation officer, Wavemaker India, on new client demands, what excites CMOs these days, talent and skills in demand, and more.

Bookstrapping: Attention Span by Dr Gloria Mark

The book Attention Span by Dr Mark has interesting suggestions on how we can take control of our attention and find more success in our careers, says our reviewer. (Image: Amazon)

In the book, Attention Span, Dr Mark delves into the newly celebrated concept of ‘kinetic attention.’ She introduces a more balanced understanding of the rhythm between deep focus and less focused states, which may actually serve to make us happier and more productive in the long term. Bookstrapping Rating: 3.5 stars.